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Posted on April 21, 2015 by MyNetWire
Categories: SEO
You may be wondering what SEO is and what purpose it serves?  To understand SEO, it might help to cover the basics first. SEO stands for Search Engine Optimization and it is used to optimize a website so that it can be noticed by major search engines like Google, Yahoo, Bing, and many more. 
 
The Basics of Search Engine Optimization
 
Search engines have basic criteria they use to determine the importance of one site over another. 
Major factors that are used in determining your website’s ranking include related keywords, relevant content, continuous updating and quality of the content. The more that a site meets this basic criteria for a given topic or keyword, then the higher it will rank in the search engines.
 
The Importance of SEO
 
Ranking on the front page of Google or any search engine can be critical to the success of any business. 
Whether you’re building a website yourself or hiring a web design firm, it will be mediocre without SEO and hopeless in delivering the results you expect. 
 
Search engine optimization provides a way to generate traffic and it’s free to do!  SEO is of key importance when it comes to ranking on a search engine and allows your site to be easily found.
 
The  #1 Place To Put Keywords
 
The title tag is the most important place to put a keyword.  You will get a list of results when you search for something on any search engine.  That list will have blue headlines and black text underneath. The blue headline is the title tag.  This is the main way that search engines read your content.  If you’re trying to get on the front page of Google for a given key phrase, make sure it is included here.
 
The Value of SEO
 
The majority of people don’t understand SEO or how to do it properly. With the competitive world we live in, you can’t afford not to know these basics. Use this new found knowledge and make search engines your friend.
 
If you need Indianapolis Search Engine Optimization help or SEO help for any other place, contact us and tell us about your project. 
 
Posted on April 21, 2015 by MyNetWire
Categories: Website Design
Designing an Indianapolis website can often be a challenging task of making many decisions to ensure that your viewers stay on your site instead of clicking to another site.  It’s crucial that you know and understand your visitors and what they’re wanting when they visit your site.
 
More importantly, do you have a mobile-friendly website design?
 
Avoid This Costly Mistake
 
There is a common misconception that you only need a limited version of your website available for mobile users because the desktop will always be the preferred choice. These days, technology is improving the capabilities of smartphones and the ease of accessing websites. 
 
Essentially eliminating the need for a desktop computer to go online as more people are solely connecting to the internet from their smartphones and that number is increasing each year.  How much is it increasing?
 
The Facts
 
  • 55% of Americans use a mobile device to go online
  • 31% use a mobile device as their primary way to go online
  • 46% use a mobile device for shopping research
  • 20% exclusively use a mobile device for purchasing online
Each passing year those percentages are predicted to increase and if your website lacks the functionality of being mobile-friendly then you could be missing out on a wide audience. 
 
After all, most visitors decide to leave a webpage in 10-20 seconds if their search is unsuccessful.
 
Users Choose Convenience
 
The continued improvement of mobile devices means that more and more people are going online without using a standard desktop.  A professionally designed website where content is well-defined, user-friendly, and has an appealing layout should be consistent for all devices. 
 
There’s a variety of ways that specific audiences access the web and it’s your obligation to ensure your website is user-friendly no matter what device they choose to use!
 
Posted on April 6, 2015 by MyNetWire
Categories: SEO
Marketing nowadays runs on a different kind of dynamic. The rise of the Internet has created a demand for Internet marketing services. For the first time, marketers can post advertisements for everyone in the world to see. The World Wide Web's reach is long, touching all corners of the Earth. Ads can be seen practically anywhere at anytime. Instantly. As a result, digital media marketing has never been more prominent. The field is always changing, constantly fixing and improving the features that came right before it. Website design and development are just a few of the many facets of digital marketing.
 
Indianapolis Internet Marketing
 
Over the past few years, one method of online advertising has taken the marketing world by storm: search engine optimization. Search engine optimization (SEO) utilizes the power and influence of search engines to reach a wide audience of consumers. Why use search engines such as Google and Bing for marketing? Simply put: there is no reason not to. After all, search engines are one of the most widely-used entities in the world. Search engines process more than 100 billion inquiries every month; that's well over one trillion a year! Search engines by far are the number one generation of traffic to content websites, more than anything else on the web. The simple fact that 93% of Internet users go to a search engine as their first page shows just how prevalent search engines are in today's high-tech, information-dominated times.
 
Search engine optimization designs website content in order to best attract search engines for relevant searches. This is done in order to increase a page's position on the results page. The higher the position, the more traffic and attention a page will receive. Companies large and small have taken advantage of SEO over the years to great success and acclaim. Internet marketing services have never been hotter!
 
Having an online presence is simply a must for any business, from the smallest local business to the largest multinational corporation. There's simply no way around it. No matter what kind of business you have, SEO marketing will take you to new digital heights. Feel free to leave a comment or question at the bottom to find out more.
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