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Most small businesses have the potential to grow through marketing.  However, many business owners fail to appreciate the growth potential of their small business and they never put forth enough effort to efficiently market their business.  Owners of small businesses should place an importance on marketing if they want to ensure their business continues to grow and stay ahead of the competition.  Aside from small business websites, what areas should be a focus when marketing your business?

 

Whenever a customer or client interacts with one of your employees, they get an idea of what your business is like.  This means every interaction between an employee and a customer is a marketing opportunity.  Despite which department they work for, all employees should be trained to give a positive impression of the business during any interactions with customers. 

Today, employees need to make the customer experience an importance on social media, face-to-face, or when commenting on small business websites.  Small businesses that offer great customer service are more likely to get positive online reviews and recommendations through testimonials.  Online reviews and testimonials are vital for a small business to establish trust with a potential customer, but customer support will separate you from other businesses.

Often, customer issues that are not resolved cause some people to post negative comments about their experience on various outlets.  Address customer issues immediately and offer support to eliminate online complaining so new customers feel confident with their choice.  What reflects well on your business?

 

When you hire new employees, always take into consideration how they can improve the image of your business.  Through content marketing, you should show the environment of your business so quality employees are intrigued to apply.  Quality employees may also serve to assure potential customers that your business is operated by professionals.  Keep in mind, every department plays a role in marketing so choose employees that reflect well on your business!