Pay Per Click Advertising (PPC)
Pay Per Click Advertising refers to the business ads seen on Google, Yahoo and Bing's search results. These ads normally appear at the top, right and bottom of the page when a person does a web search. PPC is one of the fastest ways to get more visitors to your website. Basically, you pay the search engines for each visitor they send to your website. It's important to have the right strategy with PPC. Otherwise, you can quickly burn through your money and have few sales to show for it.
PPC campaigns require constant research and analysis in order to stay on top of changing consumer habits and the changes your competitors make to their PPC advertising. When a PPC campaign is left unmonitored, visitors sent to your website can quickly become less relevant to your business and the product or service you are offering. As part of our process, we will analyze the keywords most relevant to your business. We also help you set a daily and monthly PPC budget so that your costs stay under your control.
As part of our ongoing PPC analysis our team will work to lower your cost per click while maintaining quality traffic to your website. We accomplish this by refining keywords, improving your quality score, scheduling ads to appear at the most beneficial times, testing ad variations and adjusting bids.
You can also benefit from Google AdWords remarketing which continues to show your ads to people who previously saw your ad.
- Instant and relevant visitors
- Only for each visitor
- Conversions and ROI analysis
- Account setup, keyword analysis
- Ad content creation
- Competitor analysis
- PPC campaign optimization and management
- Landing page recommendation
- Ad variations testing
- PPC campaign monitoring and analysis
- Google analytics
- Monthly reporting
- Google AdWords and AdWords Remarketing
- Yahoo! Bing Network