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Posted on August 8, 2017 by MyNetWire
Categories: Website Design
A large percentage of people today use mobile devices to browse the internet to consume content and engage with brands.  Many Indianapolis SEO experts will tell you that you need to use a responsive website design if you wish to cater to the browsing preferences of website visitors.  If you have a business website, make sure you update the design features frequently so your website stays mobile-friendly.
 
Interface & Navigation Features

These are the features that simplify the process for users to move around your website in an intuitive manner.  When it comes to Indianapolis SEO, it is recommended that you make use of navigation icons so users are able to move around the pages more easily.  Another way to ease the navigation process for users is to incorporate an intuitive interface.  When designing your website, consider using navigation features that will feel natural to most users so they quickly become familiarized.
 
Background & Color

One rule designers should keep in mind is to never compromise the background and color features of a website.  The main focus should be on content and navigation features, but also try to keep key aspects of the background and color where users can still recognize your brand.  Always remember to include the colors of your brand where it matters the most.  For instance, use it to capture the attention of visitors where parts of the page contain useful or important information.

There are no limitations on how creative a web designer may be when trying to optimize a website for mobile devices.  As a designer, the aim should be to make the website as easy as possible to navigate while at the same time ensuring the brand remains recognizable.  If a designer does this, your website will be ideal for current mobile users and new visitors that discover your brand in the future.
Posted on July 11, 2017 by MyNetWire
Categories: Info Articles

Any good business owner knows they should always monitor their customer base to ensure that the business keeps thriving.  Some companies use an Indianapolis website design that offers analytical tools so owners can closely monitor their customer base.  As a business owner, if you notice your sales numbers are slumping and customers stop returning, you should take the following actions to reverse that trend.
 
Determine Why Customers Leave

In order to find out why customers are leaving, study your business analytics using the tools provided by an Indianapolis website design company.  You can use analytics to tell when customers first started leaving, whether or not it was an abrupt exit, and if the cause of the decline is internal or external.  Statistics from advertisements and social media activities may also be used to determine whether the decline in sales is a direct result of changes in your marketing strategy.
Another reason why customers may be leaving is because your competitors have developed more attractive products or services and use a better marketing strategy.  Research your competition occasionally to see if they are offering a different line of products, services, pricing, or marketing.  When customers decide to leave, use a short survey to ask why they chose to leave and what would convince them to stay.
 
Win Back Your Customers

Customers leave due to a number of reasons and the first area to consider changing should be your marketing campaign.  If your marketing efforts are ineffective, there is a strong possibility that customers have a negative impression of your business.  One way to find out is to interview random customers and see if they like your ads, packaging, or any other aspects of your business.
Accept customer input and use it to reinvent your marketing campaign so your business bounces back from a slump.  Slumps are bound to happen sooner or later, just make sure you identify them early and take action immediately to stop losing customers.
Posted on June 19, 2017 by MyNetWire
Categories: Marketing
Most small businesses have the potential to grow through marketing.  However, many business owners fail to appreciate the growth potential of their small business and they never put forth enough effort to efficiently market their business.  Owners of small businesses should place an importance on marketing if they want to ensure their business continues to grow and stay ahead of the competition.  Aside from small business websites, what areas should be a focus when marketing your business?
 
Every Interaction Is An Opportunity

Whenever a customer or client interacts with one of your employees, they get an idea of what your business is like.  This means every interaction between an employee and a customer is a marketing opportunity.  Despite which department they work for, all employees should be trained to give a positive impression of the business during any interactions with customers. 

Today, employees need to make the customer experience an importance on social media, face-to-face, or when commenting on small business websites.  Small businesses that offer great customer service are more likely to get positive online reviews and recommendations through testimonials.  Online reviews and testimonials are vital for a small business to establish trust with a potential customer, but customer support will separate you from other businesses.

Often, customer issues that are not resolved cause some people to post negative comments about their experience on various outlets.  Address customer issues immediately and offer support to eliminate online complaining so new customers feel confident with their choice.  What reflects well on your business?
 
Choose Employees Wisely

When you hire new employees, always take into consideration how they can improve the image of your business.  Through content marketing, you should show the environment of your business so quality employees are intrigued to apply.  Quality employees may also serve to assure potential customers that your business is operated by professionals.  Keep in mind, every department plays a role in marketing so choose employees that reflect well on your business!
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 Suite 400
 Indianapolis, IN 46256
Phone: 317.559.0995