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Posted on December 4, 2017 by MyNetWire
Categories: Marketing
As an entrepreneur, one of the most important aspects to keep in mind while running your business is the marketing budget.  In order to maximize earnings, you need to minimize advertising expenses but still continue to reach new customers each year.  At the same time, you want to make sure the methods you use will be effective at promoting your business.  Here are a few efficient marketing strategies to deploy during the holiday season.
 
Sampling

Around the holidays, a familiar sight is to see gifts being exchanged.  If your business offers products, this is a great time to issue samples of your products as gifts to potential customers.  That way, people who might have had doubts regarding your products will have the opportunity to check them out for free.  Some of these people may like your products and convert into a loyal customer.

Sampling is an excellent marketing method that is especially effective in the service industry.  If you operate a beauty parlor, consider providing free hair dressing for a specific time on a weekday.  Leverage small business websites to notify locals about the offer while reaching a larger audience online.
 
Holiday Cards

During the holidays, numerous people enjoy sending and receiving holiday cards.  Capitalize on this tradition by sending existing and prospective customers a card or email wishing them happy holidays.  In the message, include your distinctive branding and throw in a personal touch by adding a link to your small business websites.
 
Holiday Fairs

Hometown fairs are very common around the holiday season.  When you participate in these fairs, you not only get an opportunity for new sales but you also gain the locals goodwill.  An added benefit of fairs is that they often attract tourists, which gives your business a chance to get exposure beyond the local area.  Use these tactics to your advantage for the holidays or you might miss out on many opportunities with potential customers.
Posted on November 14, 2017 by MyNetWire
Categories: Info Articles
A properly-motivated workforce is a key element to the success of businesses.  When you inspire your employees, you make it more possible for them to perform at exceptional levels and that helps your firm reach new goals.  However, if you fail to motivate your team, their performance gradually declines and this can spell chaos for the entire organization.
Whether you’re the manager or the owner, it’s up to you to motivate your team and implement Indianapolis SEO to reach your targeted audience.  One method that always motivates employees is to make them feel as though they are partners in the business.

That means enabling them to share in the growth and success of the business.  Start by rewarding good performance since this challenges bad or average-performing employees to do better.  Here are other ways of motivating and challenging your employees.
 
Offer Regular Feedback

As a starting point, you can let workers know what you think about their performance.  Praise good work frequently to stimulate great employees to do even better and use constructive criticism to encourage others to improve their work habits.
 
Give Them Freedom

Some managers or supervisors have a strict approach towards employees and watch them every step of the way which has a negative impact in many cases.  Alternatively, let employees work freely and give them the opportunity to deal with projects involving Indianapolis SEO.  If a non-routine task needs attention, allow them to volunteer rather than delegating who will take care of it.

As a result, employees will be driven to work based on passion as opposed to duty.  In conclusion, an employer should never take advantage of employees since many people determine their work ethic based upon how they are treated.  Often, small businesses that make it a habit to reward good performance see more growth as employees stay motivated throughout the year!
Posted on October 26, 2017 by MyNetWire
Categories: Marketing
Social media is one of the best tools for promoting your business whether you want to target a new audience or keep loyal members up-to-date.  Aside from sharing pictures and posting updates, you can use it to spread out customer service and take your business to the next level.

More people on a daily basis are using social media so it’s important to have a strategy for handling customer issues.  Not only is this a convenient way of getting in contact with them but you can offer them solutions quickly.  The tips below will help you establish an effective customer service plan for your business.
 
Create Accounts

The first step is to create accounts across all the major outlets which include Facebook and Twitter.  When you receive messages, answer them in a helpful manner that makes a potential customer feel that their business is appreciated.  As a result, customers are much more likely to remain loyal to you and recommend your business to others.
 
Build Real Relationships

Most people focus on self-promotion when it comes to social media but neglect to reply back to customer comments on their posts.  Not only does this discourage customers from engaging but it has a negative impact on your following despite having an Indianapolis website design.  In fact, some people think the way you respond to comments reflects the type of customer service you provide.
 
How Often Do You Engage Your Audience?

Many businesses have social media profiles that are dormant.  Nearly all audiences expect to see updates frequently and replies to their comments.  In order to expand customer service on social media, it’s crucial that you set aside time daily or weekly to engage with your audience.  While an Indianapolis website design attracts potential customers, social media can be fundamental towards convincing your audience that customer service is important to you.
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