According to a trustworthy data company that specializes in online statistics, mobile internet traffic in 2018 stood at 48%. With mobile traffic being projected to continue trending upwards in 2019, it makes sense that small business websites which are optimized for mobile will have an advantage.
It’s important to note that most consumers use different devices for various reasons when accessing the internet. While a majority of people use smartphones for emailing, social media browsing, and catching the latest news, desktops are preferred for making purchases and reading reviews. Therefore, it’s best to adopt a multi-platform approach, ensuring your content is displayed flawlessly on both desktop and mobile.
A robust digital marketing strategy is one that involves frequent assessments of the results. Using tracking tools like Google Analytics to view actions on your website helps you know what is effective and what isn’t so you can take the appropriate steps for improving performance.
For instance, there are some customers who visit an e-commerce website and check out just before completing the purchase process. When tracking tools are used, it helps identify the rate at which that happens and any possible reasons. It may also improve how you distinguish the performance of various marketing platforms so you can invest more in the ones that are effective.
Growth in business today isn’t a matter of guessing; it requires a scrupulous business leader that knows how to strategize. Utilize digital marketing tools this year to thoroughly analyze where your customers spend time on the internet and offer them enticing but relevant content!
Some analysts that specialize in business trends boldly declare that entire industries will soon die while forecasting the success of a new or existing industry. Although there’s often a slight truth to such predictions, the forecasts are typically based on inadequate research.
One blog has made the prediction that by 2020, the storage media industry will disappear due to an increase in cloud storage. Even though it’s true that cloud storage is growing increasingly popular, the claim that other forms of storage media will completely disappear is misleading.
Some small businesses use an Indianapolis website design that works great on mobile devices while making the mistake of ignoring what desktop users encounter. Of course, mobile browsing is more popular but that doesn’t mean desktop use is coming to an end. It would be better to use an Indianapolis website design that’s responsive on mobile devices and desktops.
Another claim you may hear is that a few investors are flocking to the crypto currency market but is it wise to make business decisions based on it? Likely not since reputable investors are scrupulous and pay attention to detail as they make strategic decisions based on sound research.
Change in the world of business can be rapid and wipe out businesses that fail to act appropriately which is why it’s a good idea to always be vigilant. However, before you jump into a business decision or abort any important projects, take the time to dig deeper and research how the trend forecast will affect your specific niche.
According to Topic No. 514 of the Internal Revenue Service, employees are allowed to deduct particular expenses related to work. You could log these expenses and ask your workers to deduct them when filing returns. This will give employees a bonus and it might lower the amount of income tax payable.
Nowadays, small business websites are a means for receiving donations and raising funds for charitable causes. One area of concern is if the money raised is taxable. If you’re not aware of what is exempt from taxation, make sure you consult with a qualified tax expert before making a decision.
Aside from the incomes, you also need to keep track of receipts. Certain business expenses reduce the amount of taxable income but you need proof to take advantage of these deductions so keep all your receipts. Besides, in the event your business is audited, the receipts can serve as proof of the expenses. Some businesses that sell online are even using plug-ins on their small business websites so they can track expenditures.
A business that files their taxes at the last minute is at risk of paying a penalty. Late payments usually lead to penalties which essentially increase how much you pay in taxes. Businesses that stay organized throughout the year and get the required documents together early often pay on time. Many businesses also use tax preparation software to speed up the filing process and that helps keep everything accurate.
- December 1969 (4)