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Posted on October 1, 2018 by MyNetWire
Categories: Info Articles
Downtime can be a chance for relaxing and that is especially true when you’ve been through a busy season.  However, when it lasts so long that it has an adverse impact on your business you might want to look for ways to boost sales.  For businesses with small business websites, boosting traffic to the website is usually a good starting point as it can lead to consistent sales throughout the year.  Here are suggestions to give your business a lift during a slow season.
 
Find The Source

If your business has an online presence, consider assessing your accounts and pages on a frequent basis.  To start with, monitor what people are saying about you on social media, keeping in mind that negative comments can have a negative effect on sales.  Small business websites are another platform in which customers connect with firms so examine them as well as online communities.
 
Creative Thinking

Some businesses have a peak season where they see a significant increase in online traffic and sales.  In many cases, this is around the time people receive their tax returns.  So, implement a marketing strategy early to target your slowest season of the year and offer a special sale during that time.  Social media campaigns, SEO, and discounts will help you attract the right audience when you need it the most.
 
Perseverance

A majority of businesses simply check out when they have a slow season, only to resume operations afterwards.  But, you can use this opportunity to fix areas of your business that you haven’t been giving much attention to and remain open throughout the process.  Work on your SEO strategy and address tasks that may not give you profits immediately but they can lead to long-term growth.

Even though a slow season can challenge your business, use this time to pinpoint why there is a reduction in sales.  Then, deal with the problem in a creative manner so the business flourishes in what would ordinarily be a down season.
Posted on September 21, 2018 by MyNetWire
Categories: Info Articles
As a business owner, you might feel as though you don’t have enough time to complete all the daily tasks.  There are deadlines to meet, customers to please, an Indianapolis website design to revise, and juggling all of these responsibilities can be overwhelming.  The good news is that you can learn to manage your time more effectively by implementing useful strategies to stay on track as summarized below.
 
Leverage Technology

There are numerous time management apps out there that many owners will likely find beneficial.  For instance, Wunderlist is an app that is helpful if a paper to-do list doesn’t work for you.  With this app, you can set reminders and even share tasks on the to-do list with your staff.  If you’re doing online marketing, automation tools like Hootsuite and Constant Contact may save you a few hours daily while helping you meet your goals.
 
Plan Ahead

Planning takes time and there’s a good chance that if you have to plan for each day in the morning, you might waste a substantial amount of time.  In order to avoid this, start by creating a to-do list for each day of the coming week and define the targets you want to reach.  At the end of a workday, mark the tasks that you accomplished and aim to do better the next day.
 
Delegate Duties & Engage Clients

In most cases, business owners who want to handle every task will not only get exhausted but also slow down the rate their business expands.  For the sake of efficiency, try assigning duties to other members of your team and play an oversight role.  An Indianapolis website design that engages clients will help you save time explaining your products and answering questions.  The less time you waste, the more you can spend focusing on important matters that keep you on track as a small business owner!
Posted on September 12, 2018 by MyNetWire
Categories: SEO
One of the ways in which startup firms establish themselves is to tune their small business websites for easy discovery on search engines.  Today, many customers check businesses on the internet before buying from them, and they’re increasingly making additional purchases online each year.  As a result, SEO is more important than ever and the following ways are some of the most effective SEO practices.
 
On-Page Optimization

On-page SEO refers to optimizing your website with excellent content, title tags, URL’s, image alt text, and meta descriptions.  It not only helps your website show up in relevant searches but it also ensures your visitors have a great experience.  When creating your content, research and use the most common keywords associated with the topic.
 
Local SEO

Local SEO is a branch of SEO that involves optimizing small business websites for local searches.  It starts with creating a Google My Business account and adding details like the physical address, phone number, hours of operation, and customer reviews of your business.  For instance, if you have a dental clinic in Indianapolis and a client searches for a dentist in Indianapolis, your business might appear in their search results.

With local SEO, you don’t just make your business discoverable locally; you’re able to avoid lengthy phone calls explaining to clients the services you offer.  By adding a FAQs page, you provide visitors and potential clients with answers to the questions they might have.
 
Build Authority With Links

Link building is where you link to other pages and also when other pages link back to you, which is known as a backlink.  This is important because when customers see links to your website on other popular websites, they start viewing you as an authority and it builds trust.

When you have many high-quality backlinks to your website, Google may give you more credit and rank your website higher.  Try these strategies but keep in mind that quality results are usually attained through persistence!
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