Around the holidays, a familiar sight is to see gifts being exchanged. If your business offers products, this is a great time to issue samples of your products as gifts to potential customers. That way, people who might have had doubts regarding your products will have the opportunity to check them out for free. Some of these people may like your products and convert into a loyal customer.
Sampling is an excellent marketing method that is especially effective in the service industry. If you operate a beauty parlor, consider providing free hair dressing for a specific time on a weekday. Leverage small business websites to notify locals about the offer while reaching a larger audience online.
During the holidays, numerous people enjoy sending and receiving holiday cards. Capitalize on this tradition by sending existing and prospective customers a card or email wishing them happy holidays. In the message, include your distinctive branding and throw in a personal touch by adding a link to your small business websites.
Hometown fairs are very common around the holiday season. When you participate in these fairs, you not only get an opportunity for new sales but you also gain the locals goodwill. An added benefit of fairs is that they often attract tourists, which gives your business a chance to get exposure beyond the local area. Use these tactics to your advantage for the holidays or you might miss out on many opportunities with potential customers.
Whether you’re the manager or the owner, it’s up to you to motivate your team and implement Indianapolis SEO to reach your targeted audience. One method that always motivates employees is to make them feel as though they are partners in the business.
That means enabling them to share in the growth and success of the business. Start by rewarding good performance since this challenges bad or average-performing employees to do better. Here are other ways of motivating and challenging your employees.
As a starting point, you can let workers know what you think about their performance. Praise good work frequently to stimulate great employees to do even better and use constructive criticism to encourage others to improve their work habits.
Some managers or supervisors have a strict approach towards employees and watch them every step of the way which has a negative impact in many cases. Alternatively, let employees work freely and give them the opportunity to deal with projects involving Indianapolis SEO. If a non-routine task needs attention, allow them to volunteer rather than delegating who will take care of it.
As a result, employees will be driven to work based on passion as opposed to duty. In conclusion, an employer should never take advantage of employees since many people determine their work ethic based upon how they are treated. Often, small businesses that make it a habit to reward good performance see more growth as employees stay motivated throughout the year!
More people on a daily basis are using social media so it’s important to have a strategy for handling customer issues. Not only is this a convenient way of getting in contact with them but you can offer them solutions quickly. The tips below will help you establish an effective customer service plan for your business.
The first step is to create accounts across all the major outlets which include Facebook and Twitter. When you receive messages, answer them in a helpful manner that makes a potential customer feel that their business is appreciated. As a result, customers are much more likely to remain loyal to you and recommend your business to others.
Most people focus on self-promotion when it comes to social media but neglect to reply back to customer comments on their posts. Not only does this discourage customers from engaging but it has a negative impact on your following despite having an Indianapolis website design. In fact, some people think the way you respond to comments reflects the type of customer service you provide.
Many businesses have social media profiles that are dormant. Nearly all audiences expect to see updates frequently and replies to their comments. In order to expand customer service on social media, it’s crucial that you set aside time daily or weekly to engage with your audience. While an Indianapolis website design attracts potential customers, social media can be fundamental towards convincing your audience that customer service is important to you.
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- Social Media Advice That Significantly Expands Customer Service
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