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Posted on April 24, 2018 by MyNetWire
Categories: Marketing
Although some marketers believe content marketing is pricey, the truth is that it’s much cheaper and often more effective than conventional marketing.  For instance, it typically cost around 60% less than outbound marketing but generates three times the number of leads.  Furthermore, research from reputable sources indicates internet users prefer learning about brands through articles rather than advertisements.

If you want to gain authority in your industry and grow your clientele, use an Indianapolis website design and invest in content marketing too.  But, not all content is effective so go over the following content marketing tips to ensure your website remains superior.
 
Understand Your Audience

In order to create with a purpose, you need to know your ideal audience in terms of gender, age, location, and their interests.  Analyze your current followers and request that they answer a short survey so you may know them better.  The more you learn about your audience, the easier it will be to generate content they view as being valuable.  As a result, you could see an increase in your audience as more visitors enjoy the content on your website.
 
Diversify Your Approach

Maybe you have a lot of great content and use an Indianapolis website design but your reader base has not reached your expectations.  Instead of developing fresh content, try posting your existing content to other platforms like social media.  It can be very beneficial for your business as you get to reach new readers and direct them all to your website.
 
Employ Online Videos

Nearly everyone knows the impact video can make for any business as it is the most effective content.  Therefore, create short videos and place them on various platforms to inform potential clients about your products with a link to your website.  While content marketing is an excellent means of publicizing your products, it should be used in conjunction with other techniques to achieve the best results!
Posted on April 12, 2018 by MyNetWire
For several years now, one of the main topics of discussion here in the U.S. has been the possibility of a fifteen dollar minimum wage.  Recently, a few states, including California, New York, and Washington, have started raising their minimum wage.  As a result, this has caused business owners to ask many questions.  The main question being, what is that going to do to the economy with regard to the effect on small businesses?
 
Short-Term Effects

Looking at it superficially, a $15 minimum wage is beneficial, especially for the consumer.  Employed individuals comprise the biggest portion of the economy’s pool of consumers and when they earn more, they have extra money to spend on their needs.  Almost immediately after a raise, you will notice people start buying better goods and services.
 
Long-Term Results

One vital aspect about small businesses is that they usually don’t have very many options when it comes to financing.  Therefore, a drastic increase in the minimum wage is a severe strain on their already-stressed financial status.  Often, the only way out for most of them is to transfer the increase in labor costs to the buyer.  So, even if the consumer had more to spend, the buying power of their money gradually plummets.

Frequently, when a small company is obliged to pay employees a higher wage, it forces them to lay off a few members of their staff.  For instance, if some employees are assigned to working on small business websites, they may lay off half of the team and retain the other half to handle all the tasks.
 
The Effect On Economy

A minimum wage of $15 would create the ideal conditions for a gradual shift to a gig economy.  Rather than hiring full-time workers, firms hire freelancers and work with contractors so they receive more work without transferring the burden to the consumer.  Technology is also going to play a key role as businesses will use better software to manage small business websites in order to boost profits.
Posted on April 2, 2018 by MyNetWire
Categories: Info Articles
The world is moving at a pace that requires businesses to always be thinking about their next move.  Occasionally, there’s a new form of technology or a new business model being invented and business people are usually the most affected.  For example, lately, marketing is shifting increasingly from traditional forms to digital forms, which means businesses must embrace it or risk losing customers.  Though such disruptions are unsettling, the following strategies will help you sustain and strive well into the future.
 
Use A Multifaceted Approach To Reach Customers

Today, you can’t rely on just one means of communication to reach a customer so use a variety of ways.  Try sending them a greeting card, ask them to complete a brief survey, send emails regularly, and possibly call them periodically.  That way, you’re able to show that you care but exercise some restraint to avoid overwhelming them.
 
Use Calls To Action

A few marketers write numerous blog posts about their products or utilize an Indianapolis website design without prompting readers to take any action.  The goal is to get readers to take action once they arrive at your website so ask clients to send referrals or leave a testimonial for readers to feel reassured about your products or services.
Of course, you should offer a favor in return for this as it not only reinforces customer loyalty but it also gives your business some exposure amidst the disruption.  Think of what other successful businesses have done in their industry and implement similar methods that your customers find extremely efficient and convenient.

Businesses that fail to adapt to the changing times tend to lose a big portion of their client base.  If you don’t want to suffer the same fate, make it easy for the customer to do business with you.  One way you can do that is to incorporate digital ordering and payment into your Indianapolis website design.
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