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Posted on May 16, 2017 by MyNetWire
Categories: Blogging
No longer do effective businesses look to push their message to the masses as the goal is to build quality connections with people who show interest.  When these connections are properly created, these people will promote your brand by telling others about your business which is what effective blogging does.  What blogging practices will give you an advantage over others and make your Indianapolis website design more appealing?
 
Keys To Great Content

An important part to blogging is creating content that engages a reader month after month.  Blogging tools are a great way for content developers to be more productive as creating engaging content on a regular basis is not an easy task.  There are several tools to choose from such as Buzzsumo that ease the process for bloggers.  They help generate relevant ideas by letting you know which content works best for your niche and the competition.
Each day, a growing number of people are showing a tendency to trust websites that appear to be an authority.  Through your blog, you can add content that helps establish your business is an authority.  Not only should the content be relevant but it should also increase the value of the niche you are in.  The authority your website projects depends upon the content and which Indianapolis website design you implement.  What else is essential for your blog to improve your marketing campaign?
 
Remember Your Audience

A familiar aspect that gets overlooked is the audience and how they consume your content.  Since mobile devices are frequently used, you need to make an adjustment to how you present the content to your audience.  If analytics show more users are reading the content on smartphones, then you can conclude they are on the go when they visit your website.  Accordingly, use a quality layout that improves structure so readability is easy and visitors enjoy reading your blog.
Posted on May 1, 2017 by MyNetWire
Categories: SEO
Search engine optimization, or SEO, is a major element that factors into the performance of small business websites.  SEO involves a variety of areas when properly done but the results are highly effective towards increasing revenue as targeted traffic leads to more customers.  The following measures ensure that your website is enhanced through authentic content, inbound links, optimized navigation, and faster load speeds.
 
Keep Users & Google In Mind
 
One focus for small business websites is to create authentic content that will resonate with users over a long period of time.  The best way to do that is to imagine what information your users are eager to find then generate useful content that fulfills their request.  Make sure the content is well written and never use content from another website as Google gives a lower ranking to pages with duplicated content.
Ideally, the goal is for each page to have different content and keywords as that reaches more users.  Next, look into optimizing the navigation of your website as there may be pages given more importance solely because of inbound links.  Alter internal linking to shift the indexing of pages on Google so pages with valuable information rank higher for users to easily find them.
Inbound links play a role when it comes to improving search engine optimization but make sure you use quality links.  Links from disreputable sources are strongly penalized by Google which results in a lower search engine ranking.  What other SEO measures improve the performance of your website?
 
Analyze Load Speed Frequently
 
An area where small business websites are judged on their performance revolves around how efficiently they convert visitors to customers.  Today, most of the people online only give a website about 5 seconds before they get annoyed with pages loading slowly.  Always make the speed of your website a priority or all of the SEO measures will be a waste of time as users navigate away.
Posted on February 14, 2017 by MyNetWire
Categories: Website Design
Many businesses apply marketing techniques to reach customers who use a laptop or desktop computer without realizing the movement towards mobile devices.  More searches are performed on mobile devices than ever before as smart phones and tablets are a popular outlet among many people.  The goal is not only to engage customers in your business with an Indianapolis website design but to win them over so they stay loyal to your services or products.
 
Proven Techniques That Work
 
The attention span of most customers is very short, especially those who use mobile devices to search online.  The key is to remember that people are usually on the move when browsing with mobile devices so the website must be quick and simple to navigate.  Users expect the mobile version to be readable content where they learn more about your business in moments.
 
Additionally, the mobile version of your website may be the first place a potential customer learns about your business.  Ensure the contact details are easy to find and provide users with a click-to-call feature.  This feature enables a customer to call and get information without the hassle of searching on a smaller screen.
 
One technique that encourages members to stay engaged with your business is to give discounts or special offers to mobile only customers.  When customers are given an incentive to return, it motivates them to visit your website frequently which generally leads to better conversion rates.  Does your Indianapolis website design incorporate techniques for current and potential customers to connect with your business?
 
Stay Connected In The Future
 
Millions of people use social media since most cell phones have social media apps already installed on them. Social media is an effective channel to engage customers and share updates or special offers about your business.  It only takes one person to share a post about your business that reaches existing and potential customers so utilize these mobile techniques to retain the attention of your customers!
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