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Posted on March 5, 2021 by MyNetWire
Categories: Info Articles
The debate of choosing which option is better continues on many small business websites, with some people promoting the use of business credit cards as they offer corporations a revolving line of credit.  Others have continued to support the use of debit cards.  They are tied to a company’s bank and that prevents the business from spending more money than they have in their account.

Your preference in this area can play a role in the success or failure of your organization which is why you should never choose without first determining the strengths and weaknesses of each option.
 
The Case For Business Credit Cards

Credit cards are attractive since they not only build up the company’s credit score, an achievement that makes future loans cheaper, but they are associated with rewards for businesses who have significant expenditures that add up in savings.  That being said, those savings are sometimes negated by the interest and fees attached to credit cards.  Also, unexpected disasters or events might occur and cause the organization’s credit card debt to skyrocket.
 
The Argument For Business Debit Cards

While debit cards fail to provide the emergency assistance for which credit cards are known, they are not accompanied by interest payments.  Of course, they also prevent overspending as businesses are limited by the funds present in their bank accounts.  As a result, this prevents irresponsible owners or staff members from accruing calamitous debts.
 
Credit Cards vs. Debit Cards

Neither avenue is inherently superior to the other which is why small business websites encourage businesses to consider the attributes of each option carefully before making a decision.  Ultimately, each organization’s approach to finances will shape their choice.
Companies that want to build their credit score and whose owners are comfortable with the notion of spending more money than they have in the bank are likely to choose credit cards.  On the other hand, businesses that have a tendency to pay in cash and want to eliminate unnecessary charges are more likely to use a debit card.
Posted on January 21, 2021 by MyNetWire
Categories: Info Articles
Advancements in technology have drastically changed the marketing landscape by introducing tools that can deliver efficient and effective personalization, as well as detailed analytics and reporting.  Any firm that uses an Indianapolis website design should consider adopting these trends if they want to compete favorably against their rivals.  Not only the trends that have come before but the patterns that the marketing field will embrace in the months and years to come.
 
Technological Convergence

The business arena is saturated with marketing tools on more than just social media sites and with regard to content management tools such as promotional devices, sales instruments, and data platforms.  What started as a blessing has quickly turned into a curse for some as an abundance of marketing tools have created complications where budget and reporting are concerned.  Fortunately, several companies have found a way to merge the various marketing and advertising tools to produce multi-functional mechanisms that are less likely to burden those in the business world.
 
The End Of Third-Party Information

Most corporations depend heavily on consumer data collected by third parties as it allows them to personalize their offerings, not to mention it helps drive engagement and conversions.  However, governments around the world have taken steps to restrict the collection of behavioral data of users.

As a result, an Indianapolis website design firm is encouraged to embrace contextual intelligence.  The competition has already opened up to this form of intelligence since legal constraints have made it so much harder to collect third-party information without infringing on the privacy of users.
 
The Role Of Zero-Party Data

While data collection is still vital to the success of an average business venture, the introduction of contextual intelligence is encouraging many corporations to do away with third-party entities.  For some corporations, it has become commonplace to pursue zero-party data where users are closely involved in the process of gathering information.  Ultimately, this builds relationships between companies and their consumers which eliminates most privacy issues associated with third-party data.
Posted on November 30, 2020 by MyNetWire
Categories: Info Articles
While many small business websites emphasize the importance of keeping expenditures low, especially during the initial stages of a company’s operations, it would be foolish to cut corners with regard to cybersecurity.  People involved in businesses become more connected each year and this is mostly beneficial as it provides access to innovative communication tools.

It has also emboldened hackers to launch brazen attacks against small and large corporations.  The only way to protect your future is to invest in the latest cybersecurity strategies that can guarantee the integrity of your company’s systems.
 
Why Small Businesses Should Worry

Small businesses are vulnerable to online attacks as certain voices in the industry have convinced them that hackers only target large corporations.  Even though a company’s biggest rivals are a more lucrative target for hackers, some online criminals are just as likely to attack smaller business entities due to their security usually being less strict.  Since they don’t expect to attract that kind of attention on the internet, most small businesses have become easy prey that many hackers can’t ignore.
 
How Multiple Backups Help

No security strategy should be thought of as being foolproof as the best hackers might find a way to gain access, which is why all small business websites require multiple backups.  The objective of a backup is to prevent hackers from destroying a company’s online presence by crashing their website.  Backup strategies are not only budget-friendly but you can use them to recover an online platform in the event of a successful online attack.

Even though the average business will be fine with a single backup, multiple ones provide a stronger safety net in the face of a catastrophic breach in security.  A company can deploy a multitude of techniques to protect their data from intruders.  However, unless your website is backed up, there’s always that risk with regards to your ability to weather an attack!
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9761 Crosspoint Blvd
 Suite 400
 Indianapolis, IN 46256
Phone: 317.559.0995