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Posted on May 15, 2019 by MyNetWire
Categories: Info Articles
As your organization strives to keep up with technological advancements, it is likely that you will need to change various processes, such as switching from traditional to digital communication.  But, maybe your employees aren’t welcoming the change or feel overwhelmed about it.  Have you ever wondered what the reasons are for the resistance or what challenges you need to overcome so you have a better chance of making the process change a success?
 
Resistance To Change

Change is an integral part of being successful and it’s one of the most critical factors in the business world.  For instance, when the internet came along, small businesses went from relying on word of mouth to using small business websites to spread the word about their products or services.

However, many people are often driven by the “why” rather than the “how”.  The problem with business-related changes is that they happen rapidly and employees rarely have enough time to understand the purpose for the change before adapting to it.  What challenges must you avoid during a process change?
 
Inadequate Support

If management isn’t sure what the change entails or fails to show adequate support, it’s only to be expected that employees will show little interest in the change.  To overcome this challenge, try to employ or appoint an expert to implement the change as that will motivate management to show a stronger interest in the process and bring more employees on board.
 
Vagueness

It’s okay to have a little uncertainty during the initial stages of the process.  However, if there’s an excessive level of doubt, the change may lose meaning and direction.  Many firms use small business websites as platforms to remind their employees and all the stakeholders what the purpose is so they stay focused.

Change initiatives at organizations can be difficult processes, especially if they don’t get adequate support from employees.  When management is dedicated to the process and keeps a transparent communication channel with employees, success can be achieved quickly and smoothly.
Posted on May 6, 2019 by MyNetWire
Categories: Info Articles
The process of running a business and being your own boss can be very rewarding but it also comes with significant risks, which are often challenging.  From property loss and illness to reputation smearing and financial difficulties, the list of problems that you could run into seems endless.  To help your business run smoothly, the advice below highlights a few risk management strategies you could adopt to ensure you’re prepared for the worst.
 
Good Customer Service

Customers can build up a business or be a major reason why the business struggles to succeed.  The internet makes this even more relevant today as customers just get online and express their thoughts.  When they have a negative experience, it can quickly ruin the reputation of your business since their message discourages customers from buying your products.

No matter how good your products may be, it is important to ensure that customers are treated well.  One way of doing this is to have an outlet where they can explain their likes and dislikes so quality issues are addressed early and immediately.  Try incorporating a chat or forum feature into your Indianapolis website design as it can be helpful.
 
Proper Risk Assessment

Success in risk management lies in knowing what vulnerabilities your business faces.  Consider all the “what if” questions and think about how your business may overcome them.  What if the bank doesn’t grant a loan?  What if a strong competitor enters your industry?  Create a list and come up with the best solutions for each problem.
 
Business Insurance

Legal cases are one of the factors that setback some businesses.  If someone decides to sue your firm, you’ll spend money on those cases whether or not you’re at fault.  That’s where general liability insurance comes into play.  Talk with an insurance expert about the various options to make sure your business is well insured.

Businesses can face many problems along the way and the key to success is the when those problems are recognized and how efficient they are dealt with.  Use an Indianapolis website design that allows and encourages a customer to reach you quickly so issues are resolved in a timely manner.
Posted on April 25, 2019 by MyNetWire
Categories: Marketing
Do you feel overwhelmed by the numerous tools and strategies that marketing experts keep talking about?  Maybe your goal as a small business owner is to keep everything simple and just seize the opportunities that are available for your business to expand.  Take into account the following questions to streamline your marketing plan so you avoid wasting time and money.
 
How Much Revenue Growth Do You Need?

Most business owners want their businesses to grow, but unfortunately, several of them aren’t sure about how much growth they want to attain.  In order to invest money and achieve growth, start by making allocations in the budget for marketing based on the projected revenue growth.  For instance, some businesses invest 5 to 10 percent of their annual budget and 10 to 15 hours each week to achieve 10 percent revenue growth.
 
Who Are Your Customers?

There are many different types of customers based on economic classes, age, location, and other factors.  Some customers enjoy browsing through small business websites to view and purchase products while others prefer to go to the actual store.

Whether you market through digital methods like small business websites or traditional means like TV ads, understanding your customers can go a long way towards coming up with a campaign that reaches the right people.  As a matter of fact, many businesses have been able to cut down on marketing costs just by stopping ineffective campaigns.

Marketing is a huge part of business that can easily determine the amount of success you’re going to achieve.  By addressing the two questions listed here and answering them honestly, you stand a greater chance of creating an effective marketing plan that will lead to growth.  When creating a plan, consider segmenting your customers into groups and think of a strategy that reaches each group the best way based on your budget!
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