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When a brand has high awareness, customers are able to recognize and recall certain aspects of it easily.  According to research, a brand should have at least 5 impressions for people to remember it.  Brand awareness is extremely vital as customers are more likely to do business with you when they remember your brand as opposed to your competitors.  Below, you’ll learn about the ways in which you can assess the online awareness of your brand.

 

Surveys on small business websites are helping many businesses assess their awareness.  You can create and send surveys to your customers or survey random groups online.  One question you might want to ask is “how did you hear about us?” to find out how people are discovering your brand.

It’s worth noting that if you make your surveys short and easy with simple answers, people are more likely to complete them.  Again, consider placing your surveys where many people can see them.  Aside from small business websites, surveys may be conducted on social media and YouTube.

 

Website analytics tools such as Google Analytics are very useful when it comes to tracking brand awareness.  In the channels section, you’ll see how many people have searched your website link or accessed your website using a bookmark.  You can also see how your traffic is changing over time.

 

Social listening gives you access to unbiased and unfiltered opinions.  This involves finding out what people are saying about your brand or products on social media.  You may do that by typing your brand name or products associated with your brand into the search bar of any social network and go over the results.

Make sure you also check out what the review websites say about your business while using these tips to assess your brand awareness.  You should calculate your online awareness often and ensure that you always use the latest findings to tweak your campaigns.

According to a reputable source, almost 60% of small businesses fail within 6 months of being hacked.  For instance, a former company that offered software as a service over the internet failed due to a data breach.  When crafting tactics to deal with security risks, make sure you consider items that are both physical and virtual.  Here are a few strategies you can implement to ensure your business is always safe.

 

If a small business gets broken into and the criminals succeed in taking valuable items and cash, that would likely be devastating for most business owners.  The best way to avoid this is to set up your business in a secure location.  Then, be sure to install security measures immediately such as industrial-strength locks, surveillance cameras, and an alarm system.

Security Check On Employees

Nowadays, it’s no longer surprising to hear that an employee embezzled large sums of money from their employer.  They might do it physically or online if they have access to digital transfers.  In order to reduce your risk, you must have a rigorous hiring process that ensure only people with integrity are hired.  Also, try compensating employees fairly and make them feel as though they belong to your company.

 

While it’s important to have an Indianapolis website design that appeals to your target market, it’s equally crucial to have your website properly secured.  If your website stores sensitive information, security is extremely important.  Some ways in which you can make sure your website is secure includes keeping your software up to date, encrypting your login pages, and backing up your data.

Your business’s growth depends on many factors like how profitable it is and whether or not your Indianapolis website design attracts the visitors you are targeting.  Profitability declines when there are security breaches and growth may stall or be lost.  Therefore, implement the measures discussed above and research often for other tactics to boost the security of your business!

In the world of business, change is often inevitable.  For instance, having small business websites wasn’t important to entrepreneurs in the past, but today it is crucial for success, considering business is increasingly being conducted online.  Whether you are going through a strategic, cultural, or some other business transition, these three keys are usually necessary for the process to be smooth and successful.

 

One reputable source from 2018 says that not taking the voices of the employees into account before executing a major change is a recipe for chaos.  When employees are not involved beforehand, they normally fail to grow the morale needed to guide the firm through the change.

In contrast, transparency creates awareness and a sense of involvement.  If you hold a meeting to inform your staff about the change and collect their inputs, it boosts the possibility that the transition will be successful.  Small business websites can also be very useful for collecting feedback from employees and customers.

 

Although leaders delegate tasks, it’s much better when they have a direct involvement in the matter.  This is especially true when a company faces a crisis.  During those times, it might be in the best interest of the company to implement a leadership change to reverse the situation.

At first, these changes may face pushback as people question if the newly appointed person is capable of handling the task.  Typically, the one that takes over through the transition period is able to convince stakeholders that the changes are beneficial.

 

Conducting business the way you always have usually puts your company on a path to a predictable future, but with change comes uncertainty.  Determination is the quality that helps you remain focused on the transition and to work towards the set goal despite any doubt.
Industry landscapes will keep changing and the only way to survive is to adapt.  You can be sure your business thrives during a transition with determination, transparency, and direct involvement by leaders.