3 Reasons Why Your Internet Marketing Campaign Might Be Failing
Posted on July 28, 2015 by MyNetWire
For countless businesses across the country, a successful online marketing campaign can be the key to generating new customers and boosting revenues. When most customers will develop an opinion about a product, brand or website within just 10 seconds, having a solid Internet marketing strategy that incorporates search engine optimization, web design and email marketing is absolutely a must.
But what happens when the Internet marketing services in which you've invested so much money don't appear to be working as they should?
If your business isn't seeing the kind of results it should from its Internet marketing services, it could be due to a number of reasons. Here's a look at the top three mistakes businesses make while carrying out an Internet marketing campaign -- and what you can do to avoid making them:
Going Forward Without a Plan
The first, and most important, step in Internet marketing is developing a clear plan and purpose to your campaign. Every piece of content you publish should be informed by your overall goal -- this will give the content a dynamic direction and an audience to address, in turn. By making every part of your Internet marketing strategy part of your overall goal to increase business, you can develop better content and more successful results. When content marketing has been shown to deliver three times as many leads as traditional outbound marketing methods while costing an incredible 62% less, don't let your content slide down your list of priorities.
Expecting Immediate Results
One of the biggest mistakes businesses make is thinking Internet marketing will deliver immediate results. Internet marketing services are a long-term investment. It takes time for your site's search engine value to grow organically. As a result, it's important to be patient and give your online marketing agency adequate time to optimize your site.
Failing to Develop a Link-building Strategy
One of the key facets of Indianapolis search engine optimization, or Indianapolis SEO
, is building high-quality links that will improve your overall domain authority. Each piece of content your site publishes should contain links to reputable sources of information, and vice versa. Doing so will boost traffic and get more customers visiting your site. A stunning 93% of all online experiences begin with a web search -- that's why it's so crucial to optimize your site for the search engines.