SEO Website Design

Blog

3 Resolutions That Small Businesses Should Make To Customers Next Year
Posted on December 31, 2018 by MyNetWire
Categories: Info Articles
Nowadays, large firms benefit a lot from what technology has to offer, including the ability to reach potential customers and optimize sales.  However, many businesses are putting more emphasis on technology than on nurturing a thriving relationship with the consumer.  As a result, this is an area where small businesses get to be competitive.  Here are some customer-focused strategies for 2019.
 
Keep Customer Service First

Despite the convenience that online shopping offers, many customers prefer to go to an actual store to experience better customer service and have their questions answered.  If you’re an online retailer, you can still offer a superior experience to customers.

Use ideas from the top small business websites when creating sections targeted at making a visitor feel welcome and help them learn more about your business.  Make sure you have a comprehensive about us page, a products page, and a contact us page where visitors can easily reach you.
 
Build Trust

Research indicates that while only about 48% of the population trust a big business, as many as 98% trust a small business.  The misuse of personal information is just one of the reasons why trust has diminished.  In order to build trust, engage more with your customers and think of creative ways to give back.  Some small business websites have online communities and live chats that are effective for engaging a customer and building trust.
 
Embrace The Trends

Studies have shown that even though consumers like to think of their purchasing decisions being based on reason, they’re actually based more on emotion.  Trends are important and as a business owner, you need to adapt to them if you want to be successful long-term.  If you feel that big brands might take some of your customers, you know now that you can take action and it starts with providing a better experience to customers.
9761 Crosspoint Blvd
 Suite 400
 Indianapolis, IN 46256
Phone: 317.559.0995