Despite the convenience that online shopping offers, many customers prefer to go to an actual store to experience better customer service and have their questions answered. If you’re an online retailer, you can still offer a superior experience to customers.
Use ideas from the top small business websites when creating sections targeted at making a visitor feel welcome and help them learn more about your business. Make sure you have a comprehensive about us page, a products page, and a contact us page where visitors can easily reach you.
Research indicates that while only about 48% of the population trust a big business, as many as 98% trust a small business. The misuse of personal information is just one of the reasons why trust has diminished. In order to build trust, engage more with your customers and think of creative ways to give back. Some small business websites have online communities and live chats that are effective for engaging a customer and building trust.
Studies have shown that even though consumers like to think of their purchasing decisions being based on reason, they’re actually based more on emotion. Trends are important and as a business owner, you need to adapt to them if you want to be successful long-term. If you feel that big brands might take some of your customers, you know now that you can take action and it starts with providing a better experience to customers.
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