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When you want to enhance your business’s online presence, one decision you should always consider is whether or not to hire a social media manager.  A social media manager will take care of your firm’s social media accounts by keeping them up to date and aligned with relevant social trends.

By posting new content and responding to customers, you’ll be more likely to attract potential customers and bring existing ones closer.  But, when do you know it’s time to hire someone to market your business on social media rather than do it yourself?

 

You might be a regular social media user but that’s not enough to run successful campaigns on social networks.  Unlike a personal account, a business account not only needs online marketing proficiency but also interpersonal skills.
A good social media manager understands why a particular audience is using a platform like Instagram or Facebook, as well as the techniques to connect with them.  If you don’t have the skills and knowledge needed, it’s best to put someone in charge that is more experienced to get the results you want.

 

Unfortunately, to achieve good results, you’ll likely have to spend more than 30 hours per week working on improving or maintaining your social media presence.  If you’re already dedicating over 40 hours per week on it, allocating additional time for the task may not be possible.  That’s where a social media manager becomes valuable as they can spend the time on it that’s needed to build it up.

 

Social media campaigns have a wide range of purposes such as sending people to small business websites or landing pages where they can make a purchase or subscribe to an email list.  In case you’re not attaining the results you were hoping for, it might be time to seek help from an expert.  Search for someone that is dedicated to researching social trends and skilled at using CTA’s to send customers to small business websites.