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According to statistics from 2017, the winter holidays brought in an estimated $830 billion with in-store and online sales revenue.  That’s undeniable proof that the holiday season presents a perfect opportunity for your business to exceed with regard to sales.  However, the holidays also bring about fierce competition among businesses as most owners are well aware many people tend to shop during this time.  Here are a few strategies to help you surpass the competition and make more sales this year.

 

Nowadays, a majority of consumers are aware of the competition going on among businesses and they’re determined to make the most of it by looking for great deals.  One of the best tactics for winning buyers over is to offer discounts and sales.

 

With all the information that a consumer is being fed by both businesses and friends, it’s easy for them to get confused with regard to what gifts they should buy.  Therefore, prepare an email campaign that provides your subscribers with gift ideas and incorporate shopping buttons to take them to the product page.

 

The Christmas season has many unique themes by which it is recognized.  If you incorporate these themes into your Indianapolis website design, you set the right mood for shoppers so they are more likely to buy when they visit your website.

 

Studies have shown that consumers are increasingly using their mobile devices to shop.  Hence, it’s wise that you use a responsive Indianapolis website design that does well, not only on desktops but also on mobile devices.

 

Social media is a platform that makes it possible for you to reach out to potential buyers from all over.  Create a profile on platforms like Facebook and YouTube where you can showcase your business.  Even if your brand is small, you shouldn’t feel threatened by big brands.  Social media and your website offer you a great chance to get your own market share and the tips above should be helpful!