Designing an Indianapolis website can often be a challenging task of making many decisions to ensure that your viewers stay on your site instead of clicking to another site. It’s crucial that you know and understand your visitors and what they’re wanting when they visit your site.
More importantly, do you have a mobile-friendly website design?
Avoid This Costly Mistake
There is a common misconception that you only need a limited version of your website available for mobile users because the desktop will always be the preferred choice. These days, technology is improving the capabilities of smartphones and the ease of accessing websites.
Essentially eliminating the need for a desktop computer to go online as more people are solely connecting to the internet from their smartphones and that number is increasing each year. How much is it increasing?
- 55% of Americans use a mobile device to go online
- 31% use a mobile device as their primary way to go online
- 46% use a mobile device for shopping research
- 20% exclusively use a mobile device for purchasing online
Each passing year those percentages are predicted to increase and if your website lacks the functionality of being mobile-friendly then you could be missing out on a wide audience.
After all, most visitors decide to leave a webpage in 10-20 seconds if their search is unsuccessful.
Users Choose Convenience
The continued improvement of mobile devices means that more and more people are going online without using a standard desktop. A professionally designed website where content is well-defined, user-friendly, and has an appealing layout should be consistent for all devices.
There’s a variety of ways that specific audiences access the web and it’s your obligation to ensure your website is user-friendly no matter what device they choose to use!