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As more and more business is conducted via electronic channels, the quality of website design in Indianapolis or anywhere else becomes even more important to your company's success. Companies that have slow and unresponsive sites lose out on sales to other companies that invest the required dollars into their web design. Websites are an interactive platform that let you engage your consumers directly. When someone comes to your site, they are most likely looking to learn more about your product or buy your product. You want to make sure that you put your best foot forward in order to make their visit to your site a pleasant experience.

 

If your site is not landing at or near the top of the Google, Yahoo or Bing search engine return listings, chances are good that you are leaving a significant number of sales on the table. Studies have shown that the majority of consumers rarely browse beyond the first page of the return listings when they are looking for a product. If your site is not optimized for visibility on the Web, the search engine algorithms will pass you over in favor of sites that are designed better. Quality Indianapolis website design should focus on keywords and links to secure your company's visibility.

If your site is lacking rich graphics and exciting multimedia, then you are falling behind your competitors. The top sites are simple to navigate, and they are full of meaningful content that highlights your brand and your image. Whether you are a small business or a Fortune 500 company, you want your customers to connect with your brand. If your page loads quickly and it has quality videos, you will have an easier time building a connection with your customers that can turn into sales down the road.

The right site will make it easy for your customers to find the information that they are looking for, and will also give your customers a safe platform for them to complete their online purchase. Protecting customers’ personal identifiable information is key, and sites that focus on encryption and security up-front save businesses countless dollars in legal fees and identity theft settlements.

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