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Conversion rates are one of the most important factors when measuring the performance of a small business website.  Often, it can be the reason why small businesses decide to do a complete redesign on their website. Web design directly influences conversion rates so take that into consideration when designing or redesigning the website.  Indianapolis website design may be targeted toward a specific location, but the ultimate goal is to convert any visitor into a customer.  Apply the following to your web design to increase leads and generate better conversion rates.

 

 

The web design process involves more than choosing a custom layout and loading some fancy images.  First, establish the audience you want to attract and determine what information they are searching for to solve their questions or problems.  Once you understand your visitors, use a web design that provides relevant information they find valuable.  Time is critical to your audience so the design should be user-friendly, yet appealing.

 

The next aspect revolves around visual appeal and decision-making.  First impressions are everything and you only get one chance to make it a lasting impression.  The decision for a visitor to stay or leave happens within seconds.  Ideally, it is best to keep color variations and font style changes to a minimum.  Integrate an Indianapolis website design that captivates a visitor with images and higher conversions may be the result!

 

 

The initial attention a website receives is almost expected but maintaining that attention long-term requires a web design that encompasses all aspects.  The website should have a clear vision on the audience it wants to attract, implement quality images, and include a distinct call-to-action.  Remember these aspects in the future when starting to design your website to ensure you not only achieve but sustain your conversion rate goals.