Search engine optimization
(SEO) is one of the most important aspects of any website because it affects who sees your content and how often. When proper SEO techniques are being utilized, companies are able to get a steady stream of finely-targeted traffic and can boost their conversion rates. While most businesses are turning to professional SEO companies
in Indianapolis to do this work for them, there are actually many things a business owner can do to boost their website’s ranking. Use these quick and easy steps to start boosting your traffic as quickly as possible.
Target the Right Keywords
A large part of SEO is finding the right keywords for your website and utilizing them properly. In the past, companies would stuff keywords into blog posts and see a boost in ranking. Unfortunately, search engine algorithms have changed and it is no longer this simple. Instead, you will need to come up with three or four specific keywords for your site and emphasize them throughout. Spread the keywords out and focus more on building quality, reader-friendly content around them.
Build a Social Media Presence
SEO goes hand-in-hand with social media marketing. In fact, sharing your links on social sites like Facebook or Twitter can be a great way to build backlinks and boost your search engine ranking. Share every new post you make on your website and encourage others to do the same by adding convenient sharing buttons to every page.
Make Local Connections
Backlinks are a great way to get more traffic and boost your ranking on search engines. When considering search engine optimization in Indianapolis, you need to really think about your network. Both your on and offline network can be a great way to make connections and share your link with local people who are more apt to buy. Place an emphasis on locations when you write your blog posts to help draw in a more localized crowd.
SEO marketing doesn't have to be complicated. In fact, many Indy-based businesses are seeing success simply by focusing on keywords, social media, and localization. To learn more about SEO and how it can help your business, consult with a leading SEO company, such as MyNetWire.
6 Simple SEO Tips For Small Businesses, SearchEngineLand.com
A Simple Step by Step Guide to SEO, Blog.Kissmetrics.com