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Did you know that over 90% of the millennial generation is likely to follow brands via Facebook, Instagram, and other social networking outlets?  With social media today, the opportunities for reaching out and growing your small business are endless.  Often, the most challenging part is to build a good following on social networks, but one effective way is by leveraging small business websites using the following tactics.

 

No matter how many call-to-action buttons you add to your content, most readers will not share it if they find it boring or unhelpful.  For that reason, take your time to research for the best answers to any questions your audience may have so they share it.  Also, ensure that your content is unique, readable, interesting, and relevant.

 

Some people want to follow your brand on social media, but they are unable to find your profile.  Add social media buttons on your website to make it easier for them and this will keep your followers informed about the networks in which you participate.  In order to maximize the effectiveness, ensure the buttons are visible and that they link to the correct profile.

 

When making a blog post, you should create a strong call-to-action that motivates the reader to share it on their social media account and make it easy for them to do so.  You could actually ask them to share the post with their friends and point out that it only takes a few seconds.  Try adding a button that is specifically for doing this as it will significantly make it easier and lead to better results.

The last tactic is to use the advancement you gain on social networks to advance your business.  Send followers to small business websites that support your products or services, as well as your own website.  In most cases, you may not see immediate results so be patient and persistent when it comes to social media!