Digital media marketing, much like digital media itself, is ever-changing and dynamic. It responds to the wants of consumers and users in real-time. The beauty of the Internet is that information and feedback can be transferred to and from locations with a speed and precision never seen before. Web designing and digital advertising agencies are always on the prowl for new techniques, new ways to reach out to the increasingly tech-savvy public.
Which is why SEO marketing is so popular and useful for professional web design companies and the like. SEO, which stands for "search engine optimization," utilizes the Internet's most popular feature: search engines. Search engine sites such as Google, Bing, Yahoo!, and most recently DuckDuckGo get an astronomical level of traffic. It is thought that search engines process approximately 100 billion inquiries every month. Moreover, search engines are the preeminent driver of content website traffic, and the global search engine industry is worth $16 billion. Because of this, web designing and marketing professionals have been more than willing to use search engines to their advantage.
Search engine optimization companies create content on behalf of their clients in order to increase the client website's position in relevant search engine results. By structuring content a certain way and including keywords that will attract search engine algorithms that crawl the Internet for content, SEO campaigns can boost their client's ranking on the results page. The higher the position, the more likely an end customer will notice the client. That, in essence, is what drives SEO marketing -- and it works.
Every business, from the smallest local company to the largest corporation, can, and has benefited from SEO marketing. And so have digital marketers. By employing SEO campaigns, web designing and digital media experts have capitalized on the world's most popular Internet feature, and have helped businesses along the way.