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A website is a must nowadays if you want to successfully reach the full potential of building your brand and expanding your business.  Typically, the Internet is the first place most people go to find a business that can best fulfill their needs.  Small business websites are great for visitors to know more about your business, but what features make the biggest impact for them to choose you and not the competition?

 

 

According to a survey, 55% of visitors spend less than 15 seconds on a website.  That’s a short amount of time to capture the attention of a visitor so make a first impression that ensures they stay on your website.  The top three reasons why a visitor leaves is when your website fails to meet their expectations, poor navigation, and failure to establish trust.  First, choose a domain name that accurately represents your product or service so you attract the right visitors.

 

Next, ensure navigation is user-friendly so visitors are able to find what they’re looking for by placing a navigation bar where it can easily be seen.  This also means having a responsive design that offers the same look whether a visitor uses a laptop, smartphone, or tablet.  20% of Americans rely solely on their smartphone to access the Internet to navigate small business websites.  Of course, visitors will quickly lose interest if your website doesn’t have a responsive web design.

 

 

You may have a website that looks good from all devices but if the content fails to provide any value then it may not matter.  Great content helps build trust with a visitor so they value the information you share with them.  Another way to convince visitors you are better than your competitors is to post reviews and testimonials where customers share good experiences!