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Four Ways to Improve Digital Marketing Strategies
Posted on September 23, 2014 by MyNetWire
Categories: SEO
This Holiday Season With the holidays quickly approaching, its time for retailers to once again begin rolling out their holiday marketing campaigns. Although it's probably no surprise to most companies, online marketing techniques will play a critical role in this year's holiday shopping experience. More than 50% of shoppers intend to do their holiday shopping on the Internet this season, according to Yahoo! Advertising. As digital advertising agencies gear up to help their clients create a unique and personal online shopping experience, here are some of the most popular digital marketing tips of the season:
 
  1. Go Mobile - Yahoo! Advertising reports that more than 75% of shoppers with smartphones will use their mobile devices to buy items online during the holidays, making mobile promotions marketing a key factor this season. Smartphone users rely on their mobile phones to make shopping easier, and one way that retailers can make the experience more simple for their smartphone-savvy customers is to have a mobile site or app. The easier the purchase is to make, the more likely the customer is to buy something, and mobile apps on smartphones are a great way to do this.
  2. Use Cross-channel Ads - While consumers spend a good chunk of their time on the Internet, they do so in through a number of different devices. Computers, smartphones, tablets and even televisions provide access to the Internet, so using a cross-channel approach to holiday marketing is essential for retailers that want the most access to their customers. Social media, mobile apps, banners on websites and email marketing are just a few of the ways digital advertising agencies can help retailers make an integrated approach to reach their customers this holiday season.
  3. Improve Visibility - Over 90% of online experiences begin with a search engine, and these searches are the prominent driver of traffic to website. Search engines play a critical role in attracting customers, but in order to do so, companies need to ensure that they are showing up on page one of relevant searches. Almost 90% of clicks happen in the mainline of a search page, according to Yahoo! Advertising, making visibility a necessity. Search engine optimization, local business optimization and pay per click advertising are all key components that digital advertising agencies use for improving search engine rankings.
  4. Retarget - Retargeting involves advertising to online consumers after they leave a website. By using pixels and cookie tags, companies can track visitors to their website and essentially follow them after they leave, placing relevant banner ads on the sites they go to afterwards. The ultimate goal is to get the customer to come back to the company's website and make a purchase. These ads should be unique and different than what the customer already experienced, and they can even offer incentives to come back to the site.
The online marketing and advertising tips can help retailers make the most of their holiday campaigns, and they can help retailers in choosing an advertising agency to help them with their online marketing efforts.
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