The value proposition communicates to a customer what value they may potentially be getting by choosing your service or product. Value must be proven as 74% of consumers select a service or product with the best value. While the value proposition insinuates potential value, it does not actually add value but merely articulate the possibility for value.
Early in the buying process, the value proposition is a valuable tool to use but it should not be utilized later on. The main purpose of this approach is to grab the attention of a potential customer then transition to the value offer. Once the customer is intrigued, the timing will be right for a more specific approach to draw them in further. How will the value offer influence the decision of a customer?
After gaining a customer’s interest through a value proposition and Indianapolis SEO, implement the value offer to convince them your business is a superior choice. A great value offer should include testimonies from current customers, provide insights that solve problems, and create a sense of urgency by establishing the impact of not choosing your product or service. Often, the most successful business is one that effectively adds value to a potential customer in ways the competition is unable to match.
- December 1969 (4)