Some businesses think that the negative reputations they attract come from customers that weren’t happy with their product or service. However, nothing is more dangerous to a company’s brand than an employee who is having a bad day. Some employees know a lot about the operations of a company, as well as all the strengths and weaknesses.
If you want to prevent your employees from spreading valuable details about your business, you should try to keep them content with their role in the company. Create programs that help support them when they encounter personal challenges. This shows them that you care and increases the possibility of earning their loyalty.
Many companies depend heavily on news outlets and public forums to reach their target audience. They expect other people to write good reviews and only want positive comments to be shown. But, this is often a mistake as you can’t always control what others say about your business. Instead, visit public forums periodically to make sure your voice is heard.
It also helps to maintain an active social media account that you can use to inform potential customers about the positive impact you have had on others. Don’t wait for people to post nice comments about your company. Find a way to tell your audience why they should think positively about your business. Put metrics in place to monitor everything, taking note of negative opinions and use that information to protect the reputation of your brand.
- December 1969 (4)