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Did you know that US residents spent over 23 billion dollars on Mother’s Day purchases in 2017?  That was a 10% increase from 2016 and experts are forecasting that those expenditures might increase even further this year.  As a marketer, it’s your time to make the most of the fast-approaching Mother’s Day and maximize your profits with these brilliant marketing tips below.

 

Some retail giants allow their customers to define the appearance of their gift cards, whether individuals or companies, and the strategy works really well.  You could try using the same tactic to attract customers while advertising your brand.  Be innovative with unique color patterns to increase the effectiveness and use fancy graphics suited for Mother’s Day.

 

Statistics indicate that more than 80% of Americans are on social media, particularly on Facebook, Instagram, and Twitter.  That automatically makes social media a great avenue for announcing discounts, special promotions, and other offers.

Make short videos of what you offer and post them on social media before Mother’s Day, but take into consideration many people love winning items so hold contests.  This will give your small business some publicity and definitely generate additional traffic that could result in sales.  Remember to link all social marketing posts to small business websites where customers get more information about your products and make online purchases.

 

This marketing method is still fairly useful but mostly for those who are looking to boost foot traffic.  Assemble your team and have a brainstorming session on email marketing targeted at the existing client base.  Whether the goal is to boost profits, create awareness, or some other objective, ensure the message reinforces that you care about your customers.

The key point to keep in mind is that Mother’s Day campaigns should be consistent.  Although some groups may receive better deals, your strategy should be the same across small business websites, social media outlets, and emails.