SEO Content: Marketing With the Click of a Button
Posted on February 14, 2015 by MyNetWire
Ever since the Internet's rise in popularity and usage, web designing and marketing professionals have been finding new ways to effectively capitalize on the web's wide reach. Marketing has never been the same; in particular, digital media marketing has taken hold of worldwide advertising. Advertisements are no longer relegated to traditional media like print, radio, and television. Now, the Internet can enable individuals and businesses, from small ad agencies to large marketing companies, to reach people across the world with the click of a button. When choosing an advertising agency, it is important to keep in mind the agency's use of online marketing. It is also wise to consider a company that offers search engine optimization, or SEO.
As its name suggests, SEO campaigns employ one of the most widely-used applications in the world: search engines. Search engines receive an astronomical amount of traffic. Search engines such as Google, Bing, Yahoo!, and most recently DuckDuckGo reportedly receive approximately 100 billion search inquiries per month. Search engines are the largest generators of traffic to online content, and the search engine industry itself is purportedly worth $16 billion dollars! Moreover, search engines handle 39% of all online customers. If these stats aren't enough to convince a marketer just how valuable search engines are, then nothing can.
Experts in web designing and digital marketing know that by using SEO marketing, companies large and small can expand their brand exponentially. Nearly everyone with Internet service uses Google or another search engine at some point. In fact, up to 93% of Internet sessions start with a search engine inquiry. SEO campaigns create content specifically designed to attract these search engines in order to gain a high placement in the relevant search page results. For example, if a landscaping company wants to appear on top of a search results page, it can use SEO marketing to make sure its content is ranked and seen first (or close to it). Having content on top of search results is a tremendous advantage for any company.
SEO marketing is a still developing branch of digital marketing and web designing. However, it has proven to be successful and shows no signs of waning anytime soon.