SEO Digital Media Marketing: Using Google to Its Full Advantage
Posted on February 1, 2015 by MyNetWire
Marketing has gone a long way from the one-inch print ads from the 19th century. Today, with the World Wide Web at the fingertips of nearly everyone in the world, marketing can reach places and people it never could have before. In the past 20 years or so, digital media marketing has taken over the marketing world by storm. Internet ad agencies have much at their disposal and are used by companies, large and small, to promote their brands. Recently, search engine optimization (SEO) marketing has changed the way digital marketing is done.
Digital advertising agencies are increasingly making use of SEO campaigns as part of their services. SEO involves creating marketing content that attracts search engines such as Google, Bing, and Yahoo! in order to appear high in their search rankings. The better the SEO strategy is, the higher the website will appear in search results. Why is using searches so important? Well, consider that over 100 billion search engine requests are made every month in the world. Furthermore, nearly 93% of all Internet sessions begin with a visit to a search engine. What's more, 75% of all search engine users ignore pay per click advertising outright. SEO campaigns are incredibly useful because not only do they take advantage of search engines, they also take into account the user's wants and needs.
Whether you run a small business in need of some local notoriety or you're the head of a large corporation that wants to spread your brand throughout the world, SEO marketing is the perfect solution to all your digital media marketing wants and desires.