Digital marketing strategies have become the premier way for a brand to market itself. Now more than ever, consumers take to the web to find out about the latest products and services, and a well-developed online presence can help establish loyalty between consumers and brands unlike anything seen before.
However, it's just as easy to get digital marketing wrong as it is to get it right -- and in the constantly-shifting and evolving landscape of the Internet, you might be seriously crippling your digital media marketing campaign without even knowing it.
Could you be guilty of making a digital marketing no-no? Here are three of the easiest mistakes you might be making with your brand's digital marketing strategy -- and why you can't afford to be making them in 2015:
Not creating online video content
There used to be a time when you could get by with exclusively written content in your SEO and digital marketing campaigns, but those days are long gone. Consumers spend more of their online time watching videos than ever before. One study has shown that a mere minute of online video content is worth an astonishing 1.8 million written words! That statistic alone should portray the importance of video to any digital marketing venture.
Generating spammy, keyword-stuffed content
By 2015, you should know that the best content for SEO success is well-written, dynamic and engaging. It should provide a high level of value to the end user by informing, educating or entertaining them. Google's search engine algorithms weed out content that contains too many keywords or is overly spammy -- so keyword stuffing might actually be working against you if you're still doing it.
Neglecting the power of mobile marketing
2014 was the year that saw mobile web use surpass desktop Internet browsing for the first time in history. So if your digital marketing campaign is still focusing on and catering to the desktop user, it's time to think about making the switch to a mobile-focused campaign. Things like responsive website design, which allows your website to adapt to the display of the device on which it's being viewed, are no longer an option. By embracing mobile web marketing, you will be setting yourself and your brand up for success.