A website audit is an integral tool for measuring the effectiveness of a digital marketing campaign. Much like an energy audit in a home, this process involves taking a careful look at exactly what is working and where improvements can be made. Read ahead for a look at some of the most common signs that your company's site is in need of an audit and potentially an overhaul.
You Aren't Getting Traffic From Search Engines
Business owners in Indianapolis should immediately start looking for SEO companies
if they are no longer getting new traffic from search engines. One of the most important components of a website audit is to uncover exactly where traffic is coming from. A website that is not getting a large portion of their traffic from search engines will most likely need to update their SEO practices and digital marketing campaign.
Low Conversion Rates
No matter how much traffic you are bringing in, it is the conversion rates that will determine the success of your site. Conversions can range from making a sale directly through the site to having visitors sign up for a newsletter, and you must keep a close eye on these numbers in order to see if you are bringing in the right demographics. Low conversion rates can stem from misleading links, bad content, or a mismanaged PPC campaign. Whatever the reasons might be, experts from companies like MyNetWire must address these issues immediately or you could miss out on thousands of potential customers.
Bounce Rates Are Climbing
Another sign that it might be time to contact an expert of quality SEO in Indianapolis
is climbing bounce rates. A bounce takes place when a visitor leaves your website after only viewing a single page. Much like low conversion rates, a high bounce rate is a clear sign that there is a flaw in your marketing that must be addressed. One of the most common causes of a bounce is a slow load time. Studies continue to show us that a vast majority of visitors will leave a website after just four seconds if the page does not load. Slow load times are generally the result of overworked servers, cheap hosting sites, and excessive media.
Do you need an SEO?, Google Support
Simple SEO Tip For Small Businesses: Local Citations, Forbes
'Google Doesn't Laugh': Saving Witty Headlines in the Age of SEO, The Atlantic