When it comes to marketing your business to current and future customers, trends are always changing. Keeping up-to-date with these trends can be a challenge if you are trying to do it all by yourself. Instead of attempting to handle all of the marketing for your business on your own, consult with a specialist for internet marketing
in Indianapolis who has the expertise and experience to do this for you, especially if they stick with these top three digital marketing
trends for 2016.
Complex Browsing and Shopping Journeys
Companies will have to use responsive design and a single URL to handle the complex browsing and shopping journeys of their customers. Today's savvy internet users are using multiple devices, different operating systems and various web browsers to do their shopping and searches. You can expect these journeys to increase in complexity. Being able to use digital marketing strategies that cross platforms will help you to capture your target market’s attention.
Content Reigns Over Ads
Your Indianapolis digital marketing strategy will need to focus on content, rather than flashy ads. Consumers prefer to get their information about a company's latest product or service by reading short articles or watching video blogs or instructional videos, rather than getting a bunch of ads about it. Keep your content sharp and up-to-date online, and link to your newest content pieces on all of your social media accounts.
Include Visual Content for SEO
Although customers want to read information about your company's products and services, they also want to see what you mean. Visual learners are stimulated by integrated content such as infographics, charts, and graphs. These visual devices should be easy to understand, clear in their meaning and user-friendly for mobile devices. In addition to flat visual content, look to video content as a way to engage with your customers through the digital world. Newer services like Periscope allow you to have short, interactive sessions that are preserved on video so that customers who could not join in live can watch at another time. Your website marketing team can create the video content for you.
Top 3 Digital Marketing Trends for 2016 (Which You Should Be Starting in 2015), MakingItTV.com
Marketing Trends for 2016 – Will we be in a post-digital era?, SmartInsights.com