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Marketing strategies are an important element to any business as they drive potential customers towards discovering a company through a variety of ways.  Often, technology triggers a change in what marketing strategy your business needs in order to be a level higher than the competition.  A change in Indianapolis SEO could be what separates one company from succeeding and another from not succeeding.  What marketing strategies should you consider each year to stay ahead of the competition?

 

 

Three strategies to take into account are relationship marketing, marketing automation, and location-based marketing.  Relationship marketing focuses on generating leads through building long-lasting connections with customers.  Generally, users share their positive experience with others online which reaches a tremendous number of prospects.  This method of marketing is directed at engaging customers over a period of time.

 

Adjust marketing efforts to reach more people that only use a smartphone to go online as those devices are expected to continue to rise in usage.  Marketing automation is an area where most companies need to revise how they automate tasks such as website actions, emails, and social media.  In many cases, the timing of when the content is delivered has a significant impact on how long it takes to convert users into customers.

 

With location-based marketing, users usually allow an app to have access to the location of their mobile device.  Once an end user opts in, location-based notifications may inform them about a special incentive or discount when they are nearby.  As a result, technology makes it possible for you to get the attention of your targeted users and increase engagement.

 

 

Marketing strategies continuously change as technology improves so analyze your strategy and Indianapolis SEO at regular intervals to remain up-to-date.  In addition, the more data you collect on users and customers enables you to customize your strategy to ensure your business surpasses the competition.