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Not too long ago, something online marketers refer to as “Mobilegeddon” happened. Google, the world’s largest search engine rolled out an update, which put websites that aren’t mobile-friendly in very hot water. This is because, according to Search Engine Journal, mobile searches surpassed desktop-only searches for the first time ever. It could be that today’s users are always on the go or that everybody is on their smartphones but if there’s one thing this proves, it’s that businesses in Indianapolis should invest in mobile-friendly design. If you haven’t jumped on the bandwagon yet, now is the right time to get in touch with a web design company. Before you do, however, here are some basic tips.

 

 

Tip # 1: Focus on user’s experience. No matter how awesome your website looks, it’s not going to do you any good if it doesn’t work the way your users expect. Search engines have long since emphasized the importance of user experience as a ranking metric. Focus on usability first before working on your site’s aesthetics. Web design is, after all, more than just the look. Still, your site’s appearance is what will draw your customers in. Make sure that it’s both usable and visually pleasing.

 

Tip # 2: Use one mobile-responsive website. Some people think it’s smart to create two websites – one for the mobile users and another one for desktop users. That means more traffic, right? Web design experts in Indianapolis from reputable companies like MyNetWire will disagree. You’re actually splitting up traffic and worse; search engines see them as duplicates, which can also get you penalized. Instead of doing this, you can just use one mobile-responsive website. Not only will this be more convenient for tracking your progress but it is often much cheaper to design just one site.

 

Tip # 3: Test out your new website. A lot could go wrong after the relaunch of your new website, especially if it underwent major changes, like a redesign. It’s every marketer’s nightmare to suddenly find that their website has dropped down significantly in rank. To avoid this, you should always thoroughly test every aspect from content to code of your website before launching it again. Things could have shuffled or changed during the redesign. Also, don’t forget to try browsing your website on as many kinds of mobile devices as you can. This way, you’ll get to resolve a problem before it ends up costing you.