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With each passing year, the graph of e-commerce sales keeps rising over that of offline sales.  Though this is good news for online sellers, it creates a highly competitive environment as more people are drawn to online selling.  For a small-scale or new online retailer, attracting loyal customers to your website might seem like an overwhelming task.  But, adhering to the strategies below will make the process a lot easier.

 

When it comes to persuading a customer to make a purchase, nothing works quite as well as another customer’s approval.  Research has shown that most customers check the reviews of products before buying them.  Unfortunately, not many customers leave reviews since it takes time.  In order to increase reviews, create a star ranking system as it eases the process for a customer to leave a review.

A website that gives a sense of security regarding a customers’ information is bound to close more sales than a website of questionable credibility.  To be on the safe side, use an Indianapolis website design that is highly responsive on all devices and make sure clear payment procedures are in place.

 

The ultimate goal of an e-commerce website is to generate more sales.  A few customers just browse through the products on your website and remain unsure about what to purchase while others will view the products with a plan to return and make a purchase.  Consider using software to study how visitors navigate the website and offer them recommendations or send them email reminders when suitable.

 

A marketing plan without a means of analyzing the performance isn’t very helpful.  Instead, use a web analytics tool like Google Analytics to track sales and conversions as it helps identify where there is room for improvement.  Resources may be limited with some small businesses but a good customer base can be built by using these basic strategies and tweaking your Indianapolis website design to be more user-friendly.