You may specialize in offering an Indianapolis website design and usually have 50 clients a year but now the number has increased to 200. With only 50 clients, you had the time to explain to clients the process of building their website and what factors affect their SEO. Now that your business has grown, you likely feel that you’re not able to be as thorough as before.
The benefit of transparency is that it provides value beyond money, thereby instilling trust and loyalty to clients. So, rather than focusing on closing sales, perhaps it’s better to continue showing your clients how they benefit from an Indianapolis website design. In the long term, this approach will be better for business as opposed to expanding your client base.
As your business grows, you might be tempted to attend to the needs of clients who do the most business with you and ignore smaller clients. While this may seem like a good idea for business at the moment, it’s not very beneficial for building your reputation. Often, people label your business as not being loyal since the focus is mostly on money rather than service and value.
Naturally, people don’t like change too much and that’s why a simple change such as altering the company logo might have adverse affects. Even after achieving unrivaled success, retain the aspects that the market identifies you by. Nevertheless, growth can be a troublesome time if you don’t have an essential strategy in place for dealing with more customers!
- December 1969 (4)