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What Should Be Done Before Launching A Business Website?
Posted on November 22, 2019 by MyNetWire
Categories: Info Articles
Business websites need to have all the flaws worked out prior to being launched and that holds true for websites with an Indianapolis website design.  You only get one chance to make a first impression so ensure it’s one that will win over as many visitors as possible.

If you launch a website that has glitches, it’s going to severely hurt your image in the long run.  For that reason, take the time to give your website another look before the big day comes and make sure everything is in order.
 
Quality Content

Some people struggle with getting a website to look appealing, yet function smoothly.  What do you need to do to get your platform ready for launch?  First, you need to fine tune the content so you capture the attention of your audience.  Next, ensure that all your pages have CTA’s, or a call to action.

Also, suggest that your visitors sign up and ask them to complete a small task that will keep them engaged with your website.  If your website isn’t ready for launch or there are sections that require more work, just create a “Coming Soon” page.  This gives visitors something to anticipate and a reason to return.  Last but not least, don’t forget to add SEO as most websites won’t rank well unless you apply SEO to them.
 
Technical Considerations

Any expert will tell you that SEO is a technical matter.  There are URL’s to adjust and redirects to create.  Likewise, the https protocol should be set up and analytics must be added to the website.  Otherwise, you have no way of measuring your success or knowing if an Indianapolis website design needs to be altered.
These days, a website can play a key role in the success of a business as any other promotional tool and it should function efficiently.  If it doesn’t, you risk losing the respect of the public and the trust of your audience.
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