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Based on a study from one of the world leading video companies, more than 90% of businesses agree that how-to videos boost user comprehension of products.  In fact, many researchers find video to be the most invaluable form of content for marketing on small business websites.  To be effective, your target audience needs to see it and the message must be precise.  Take into consideration these factors before venturing into video marketing.

 

These days, video marketers get carried away with filming concepts.  They tend to seek out exotic sites for filming and hire the latest upcoming musician to be the face of their campaign.  Not to say that hiring a famous person to help increase awareness for your product is wrong but never go overboard and forget vital aspects of your brand.  Instead, be creative in an open-minded manner as it increases the possibility of coming up with a unique way of selling your products.

 

Some people think longer videos get results but research shows ads with a length of 15 seconds are about 75% more effective than those with a length of 30 seconds.  This is likely due to the fact that viewers value their time and short videos often leave out irrelevant information.  Rather than telling your whole story in one video, try creating a series of videos that presents the information in stages and it will keep the viewer interested.

The first place where a majority of entrepreneurs put their videos is on small business websites.  With video marketing, the goal is to showcase your videos to as many potential customers as possible so seek out every possible outlet.  Post on social channels that support video such as Facebook and YouTube.  But, don’t forget to link back to small business websites or your investment in video may not generate the outcome you had in mind.