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Posted on September 17, 2019 by MyNetWire
Categories: Info Articles
Small businesses are not ordered by the government to offer paid leave.  Some larger corporations extend this privilege regardless.  But if you work for an obscure firm that specializes in Indianapolis website design, you have probably heard your colleagues express their thoughts about paid leave.
You may have also heard them claim that any attempt to push businesses into offering paid leave would force them to seek out a more business-friendly setting.  Not only is paid leave not quite as costly as some people think, it can actually reduce costs in the long run.
 
The Productivity Argument

This is where most arguments start and end.  Some firms that build websites with an Indianapolis website design may have a manager who is convinced that any attempt to offer a paid leave will cut into productivity.  After all, you essentially pay employees that are not doing any work.  However, a study was carried out in 2016 which determined 89% of all companies that offered a paid leave either benefited or saw no negative effect on productivity.

Many people that are sick often come to work because they fear losing their position.  In doing so, they not only present a health risk to other workers but their inefficiency could affect the operations of the entire company.  One organization claims that paid leave programs only cost private sector firms about 23 cents per employee on the hour.
 
The Case For Morale

The sick leave question and the effect it has on productivity usually comes down to the morale of your staff.  Companies that offer sick leave tend to have happier employees.  Such workers are not quite as stressed since they know an unexpected illness won’t cost them their position.
In turn, this causes employees to work harder as they have a greater sense of loyalty.  Sick leave isn’t just morally appealing, it also offers tangible benefits to companies and their staff.  In particular, productivity is bound to soar in a firm with loyal and ambitious employees!
Posted on September 5, 2019 by MyNetWire
Categories: Info Articles
Customization is nothing new, but the concept has definitely grown in popularity in recent years.  So many small business websites spend countless hours trying to differentiate between customization and personalization.  This is because they understand the desire that people have for the concept.  They also want to provide some guidance to small businesses that are actively pursuing customization despite the fact that the idea might do more harm than good.
 
Why Customizing Matters?

The objective of customization is to modify goods to satisfy a particular customer need.  As opposed to personalization, which aims to communicate with individual customers in a friendly manner to increase the likelihood they become a frequent customer.  Customization is a branding tool that makes it possible for businesses to leave their mark on the hearts and minds of customers.

The concept works by giving customers a hand in the shaping of products they use.  When done right, customization generates a personal connection between the customer and their business of choice which nurtures loyalty in the long run.
 
What Your Business Should Think About

Some small business websites try to drive home that customization is a complex process, one that can bring just as many issues as benefits if it isn’t approached carefully.  Before you adopt the concept for your business, you must consider a number of import factors.  For instance, you need to determine whether or not your company will even gain with customization.

If your clients are happy with your products and you have no reason to believe that making changes will attract new clients, then decide against it.  Aside from that, do you have the funds and staff to implement the concept?

Also, will your clients appreciate your efforts to suit their needs better or are they more likely to take offense with your decision to change a product they know and love?  Customization plays a role in business but only if it is pursued carefully and strategically so do a proper analysis beforehand to ensure it’s the right step for your company.
Posted on August 19, 2019 by MyNetWire
Categories: Info Articles
When a brand has high awareness, customers are able to recognize and recall certain aspects of it easily.  According to research, a brand should have at least 5 impressions for people to remember it.  Brand awareness is extremely vital as customers are more likely to do business with you when they remember your brand as opposed to your competitors.  Below, you’ll learn about the ways in which you can assess the online awareness of your brand.
 
Surveys

Surveys on small business websites are helping many businesses assess their awareness.  You can create and send surveys to your customers or survey random groups online.  One question you might want to ask is “how did you hear about us?” to find out how people are discovering your brand.

It’s worth noting that if you make your surveys short and easy with simple answers, people are more likely to complete them.  Again, consider placing your surveys where many people can see them.  Aside from small business websites, surveys may be conducted on social media and YouTube.
 
Website Analytics

Website analytics tools such as Google Analytics are very useful when it comes to tracking brand awareness.  In the channels section, you’ll see how many people have searched your website link or accessed your website using a bookmark.  You can also see how your traffic is changing over time.
 
Social Listening

Social listening gives you access to unbiased and unfiltered opinions.  This involves finding out what people are saying about your brand or products on social media.  You may do that by typing your brand name or products associated with your brand into the search bar of any social network and go over the results.

Make sure you also check out what the review websites say about your business while using these tips to assess your brand awareness.  You should calculate your online awareness often and ensure that you always use the latest findings to tweak your campaigns.
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