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It’s important to analyze the performance of your website often to know how well it attracts visitors and if it ranks higher than the competition.  Most small business websites are not maintained by marketing experts and the marketplace is highly competitive.  After creating the website, use the following 5 tools to help you analyze your website’s performance.

 

 

The first tool is likely the most important one considering that Google is the single largest search engine in the world.  Not only is it user-friendly but it simplifies data so almost anyone can understand what is happening with their website.  Google Analytics also offers real-time usage statistics for you to understand the nature of your website traffic.

 

Obviously, small business websites need to be compatible with all types of consumer devices.  BrowswerStack is an analytical tool that you can use to test if your website is compatible with smart phones, tablets, and other devices.  Users may be turned off if your website is not optimized for the device they are using and this tool take care of that problem.

 

Created by HubSpot, this tool gives a comprehensive analysis of your website’s performance.  It analyzes the content, device compatibility, social media integration, and other SEO aspects.  All you have to do is input the URL and it will generate a detailed performance report for you.

 

This tool is valuable for measuring how well your website is optimized for search engines as it pinpoints problems with content and keyword usage.  It can also analyze your external links and sitemaps to ensure that they are well optimized.

 

SEOptimer is a free SEO audit tool that identifies problems with your website and suggests how they should be fixed.  It helps website owners and designers as it takes into consideration all factors then provides recommendations to get any website to rank better.
There are many free and commercial website analysis tools on the market but these five have a proven track record of great performance.  Use these tools on a regular basis to get your website to reach the highest potential possible and stay ahead of your competitors well into the future.

Nowadays, many managers believe they should work alongside their employees and participate in the daily operations of their business.  This style of management may seem convenient as it helps gain insight into every aspect but it could be causing a decrease in the productivity of your employees.

Some employees might interpret that as a lack of confidence in their skills and manager involvement could be disrupting their progress.  When implemented the right way, hands-free management can boost Indianapolis SEO and give your team the confidence they need to handle projects on their own.

 

For most managers, trust takes a long time to earn and certain tasks require a high level of experience for an employee to be trusted.  Start by giving them simple tasks and use little guidance as a way to see how they put their skills to use.  If they need minimal supervision, then trust those employees to handle complicated projects.

 

As an owner, it’s crucial to know all the details about what is happening with your business.  Check in on a regular basis and request updates from multiple members of your staff that have a good work history.  This ensures you stay aware of any issues so the right solutions are implemented in a timely manner.

 

Employees tend to be more productive when an employer acts as a support system rather than an individual that only bosses them around.  If you have a supportive approach, they will strive to deliver excellent results to avoid disappointing you.  Whether it involves less management or Indianapolis SEO, be prepared to step in and offer your guidance so the business continues to succeed.

With less supervision, employees will likely develop a higher sense of personal fulfillment through the trust their bosses afford them.  As a result, they feel more creative and motivated which leads to a boost in productivity that positively influences your business.

Any good business owner knows they should always monitor their customer base to ensure that the business keeps thriving.  Some companies use an Indianapolis website design that offers analytical tools so owners can closely monitor their customer base.  As a business owner, if you notice your sales numbers are slumping and customers stop returning, you should take the following actions to reverse that trend.

 

In order to find out why customers are leaving, study your business analytics using the tools provided by an Indianapolis website design company.  You can use analytics to tell when customers first started leaving, whether or not it was an abrupt exit, and if the cause of the decline is internal or external.  Statistics from advertisements and social media activities may also be used to determine whether the decline in sales is a direct result of changes in your marketing strategy.
Another reason why customers may be leaving is because your competitors have developed more attractive products or services and use a better marketing strategy.  Research your competition occasionally to see if they are offering a different line of products, services, pricing, or marketing.  When customers decide to leave, use a short survey to ask why they chose to leave and what would convince them to stay.

 

Customers leave due to a number of reasons and the first area to consider changing should be your marketing campaign.  If your marketing efforts are ineffective, there is a strong possibility that customers have a negative impression of your business.  One way to find out is to interview random customers and see if they like your ads, packaging, or any other aspects of your business.
Accept customer input and use it to reinvent your marketing campaign so your business bounces back from a slump.  Slumps are bound to happen sooner or later, just make sure you identify them early and take action immediately to stop losing customers.