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Posted on May 7, 2018 by MyNetWire
Categories: Marketing
Did you know that US residents spent over 23 billion dollars on Mother’s Day purchases in 2017?  That was a 10% increase from 2016 and experts are forecasting that those expenditures might increase even further this year.  As a marketer, it’s your time to make the most of the fast-approaching Mother’s Day and maximize your profits with these brilliant marketing tips below.
 
Personalized Gift Cards

Some retail giants allow their customers to define the appearance of their gift cards, whether individuals or companies, and the strategy works really well.  You could try using the same tactic to attract customers while advertising your brand.  Be innovative with unique color patterns to increase the effectiveness and use fancy graphics suited for Mother’s Day.
 
Use Social Outlets

Statistics indicate that more than 80% of Americans are on social media, particularly on Facebook, Instagram, and Twitter.  That automatically makes social media a great avenue for announcing discounts, special promotions, and other offers.

Make short videos of what you offer and post them on social media before Mother’s Day, but take into consideration many people love winning items so hold contests.  This will give your small business some publicity and definitely generate additional traffic that could result in sales.  Remember to link all social marketing posts to small business websites where customers get more information about your products and make online purchases.
 
Email Marketing

This marketing method is still fairly useful but mostly for those who are looking to boost foot traffic.  Assemble your team and have a brainstorming session on email marketing targeted at the existing client base.  Whether the goal is to boost profits, create awareness, or some other objective, ensure the message reinforces that you care about your customers.

The key point to keep in mind is that Mother’s Day campaigns should be consistent.  Although some groups may receive better deals, your strategy should be the same across small business websites, social media outlets, and emails.
Posted on April 24, 2018 by MyNetWire
Categories: Marketing
Although some marketers believe content marketing is pricey, the truth is that it’s much cheaper and often more effective than conventional marketing.  For instance, it typically cost around 60% less than outbound marketing but generates three times the number of leads.  Furthermore, research from reputable sources indicates internet users prefer learning about brands through articles rather than advertisements.

If you want to gain authority in your industry and grow your clientele, use an Indianapolis website design and invest in content marketing too.  But, not all content is effective so go over the following content marketing tips to ensure your website remains superior.
 
Understand Your Audience

In order to create with a purpose, you need to know your ideal audience in terms of gender, age, location, and their interests.  Analyze your current followers and request that they answer a short survey so you may know them better.  The more you learn about your audience, the easier it will be to generate content they view as being valuable.  As a result, you could see an increase in your audience as more visitors enjoy the content on your website.
 
Diversify Your Approach

Maybe you have a lot of great content and use an Indianapolis website design but your reader base has not reached your expectations.  Instead of developing fresh content, try posting your existing content to other platforms like social media.  It can be very beneficial for your business as you get to reach new readers and direct them all to your website.
 
Employ Online Videos

Nearly everyone knows the impact video can make for any business as it is the most effective content.  Therefore, create short videos and place them on various platforms to inform potential clients about your products with a link to your website.  While content marketing is an excellent means of publicizing your products, it should be used in conjunction with other techniques to achieve the best results!
Posted on April 12, 2018 by MyNetWire
For several years now, one of the main topics of discussion here in the U.S. has been the possibility of a fifteen dollar minimum wage.  Recently, a few states, including California, New York, and Washington, have started raising their minimum wage.  As a result, this has caused business owners to ask many questions.  The main question being, what is that going to do to the economy with regard to the effect on small businesses?
 
Short-Term Effects

Looking at it superficially, a $15 minimum wage is beneficial, especially for the consumer.  Employed individuals comprise the biggest portion of the economy’s pool of consumers and when they earn more, they have extra money to spend on their needs.  Almost immediately after a raise, you will notice people start buying better goods and services.
 
Long-Term Results

One vital aspect about small businesses is that they usually don’t have very many options when it comes to financing.  Therefore, a drastic increase in the minimum wage is a severe strain on their already-stressed financial status.  Often, the only way out for most of them is to transfer the increase in labor costs to the buyer.  So, even if the consumer had more to spend, the buying power of their money gradually plummets.

Frequently, when a small company is obliged to pay employees a higher wage, it forces them to lay off a few members of their staff.  For instance, if some employees are assigned to working on small business websites, they may lay off half of the team and retain the other half to handle all the tasks.
 
The Effect On Economy

A minimum wage of $15 would create the ideal conditions for a gradual shift to a gig economy.  Rather than hiring full-time workers, firms hire freelancers and work with contractors so they receive more work without transferring the burden to the consumer.  Technology is also going to play a key role as businesses will use better software to manage small business websites in order to boost profits.
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