Posted on October 31, 2016 by MyNetWire
The role of marketing for any business is to generate a return on investment but it can be a challenge to know if your marketing efforts are working or not. The ROI from your website depends on many variables so you need to understand beforehand what to expect to get the best results. The Internet has no limits on the traffic it reaches but does an Indianapolis website design target visitors who are ready to buy?
Almost every company is concerned with how a website can benefit their business and improve their chances to connect with a wider audience. The key is to attract visitors that find value in your brand and eventually become a customer. After all, a return on investment is highly unlikely if the website doesn’t drive traffic that eventually takes a desired action.
Websites that offer fresh content on a consistent basis and incorporate social media not only increase exposure but see a greater return on investment. Frequently measure your ROI by analyzing traffic through Google Analytics to see where visitors are coming from and optimize the website.
If it fails to meet your expectations then try a new approach that leads to an increase in brand awareness and better conversion rates. Identify your target audience so an effective strategy is implemented to attract the traffic you want. Once that traffic is there, make it easily accessible for them to find what they are looking for and ensure calls to action are specific.
Is Your Website Well-Optimized?
Some companies think all they need is an Indianapolis website design and visitors will know their website exist without promoting it or implementing search engine optimization. Without search engine optimization, the website will struggle to rank well in search engines as other companies in the same industry are likely implementing SEO. Always consider every aspect when maintaining your website to get the most return on investment from it.
Posted on October 18, 2016 by MyNetWire
A website is a must nowadays if you want to successfully reach the full potential of building your brand and expanding your business. Typically, the Internet is the first place most people go to find a business that can best fulfill their needs. Small business websites are great for visitors to know more about your business, but what features make the biggest impact for them to choose you and not the competition?
Capture The Visitors Attention
According to a survey, 55% of visitors spend less than 15 seconds on a website. That’s a short amount of time to capture the attention of a visitor so make a first impression that ensures they stay on your website. The top three reasons why a visitor leaves is when your website fails to meet their expectations, poor navigation, and failure to establish trust. First, choose a domain name that accurately represents your product or service so you attract the right visitors.
Next, ensure navigation is user-friendly so visitors are able to find what they’re looking for by placing a navigation bar where it can easily be seen. This also means having a responsive design that offers the same look whether a visitor uses a laptop, smartphone, or tablet. 20% of Americans rely solely on their smartphone to access the Internet to navigate small business websites. Of course, visitors will quickly lose interest if your website doesn’t have a responsive web design.
Will Visitors Value Your Brand?
You may have a website that looks good from all devices but if the content fails to provide any value then it may not matter. Great content helps build trust with a visitor so they value the information you share with them. Another way to convince visitors you are better than your competitors is to post reviews and testimonials where customers share good experiences!
Posted on October 5, 2015 by MyNetWire
If you've ever taken a moment to browse through the U.S. government's various websites, you've probably noticed one thing: the quality of these sites' design varies.
And it varies a lot. The FBI
's home page, for example, looks like it came straight out of 2005.
That's why the federal government recently released a new set of design standards to bring all federal websites up to speed.
According to TheNextWeb.com, the U.S. Chief Information Officer has released a comprehensive set of guidelines and open-source components aimed at helping federal websites adopt clean, mobile-friendly and current designs.
The guidelines are also intended to make it as easy as possible for visitors to find the information they seek on government websites with uniform, easy-to-use navigation systems that incorporate similar color and coding schemes. This will make the government's various websites seem like they're all interconnected, rather than make it seem like government agencies are fragmented and operate separately from each other.
It's no surprise that the government is finally trying to give all its various websites -- of which there are many -- a facelift. The relationship between website design and SEO, or search engine optimization, is becoming more apparent than ever before, with search engines heavily weighing design quality when creating its rankings.
Recent research has shown that 34% of web users exclusively browse the Internet on their smartphones. Additionally, 47% of users expect a website's load times to be less than two seconds -- and another 40% will click away from a website if it doesn't have responsive, mobile-friendly design!
As a result, no website can afford to let its website design and maintenance fall to the bottom of its list of priorities -- or to ignore responsive web design.