When one thinks of a small, local business, the last thing that comes to mind is an advanced digital marketing campaign that incorporates the best aspects of web design and search engine optimization (SEO).
However, digital marketing
should be the first thing small businesses think about. These days, when 39% of a business' customers come from search engine queries and 93% of all online experiences begin with a search engine, the need for small businesses to make themselves visible in search engine rankings is clear.
In 2015, no small business should go without a qualified, reputable Internet marketing agency. Online marketing can make the difference between a local business' survival and failure.
To learn more about the strategies that can help you boost your local business' web traffic, take a look at these three tips that are helping small businesses everywhere optimize their search engine rankings today:
Invest in responsive web design
Responsive web design -- a type of web design that adapts to the device on which the site is being viewed -- is now virtually required of all websites. When users will make an impression of your website in less than 10 seconds, it's essential to provide web design that is mobile-ready. Pretty much every Internet marketing agency today offers responsive web design services, so you have no excuse not to invest in this!
List your business on local directories
Have you ever done a local search for a business near you, only to find that the business has listed outdated contact information on its Google listing? It's more than an inconvenience -- it will likely make you want to take your business elsewhere. Local directories like Yelp, Google My Business and industry-specific listings are now an important part of digital marketing as a result. Keeping your local listings updated will both increase your leads and help your SEO rankings.
Don't shy away from social media
Many small businesses think they're too small to adopt a social media strategy -- however, the exact opposite is often true. Social media can be a great way for you to engage and interact with your customers, strengthening your brand power and bringing in more business through word of mouth. However, don't over-use social media -- or you might find yourself wasting time on a futile effort.
Let us know if you have any questions on adopting the best digital media marketing strategies for local search engine optimization.