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Posted on September 23, 2014 by MyNetWire
Categories: SEO
This Holiday Season With the holidays quickly approaching, its time for retailers to once again begin rolling out their holiday marketing campaigns. Although it's probably no surprise to most companies, online marketing techniques will play a critical role in this year's holiday shopping experience. More than 50% of shoppers intend to do their holiday shopping on the Internet this season, according to Yahoo! Advertising. As digital advertising agencies gear up to help their clients create a unique and personal online shopping experience, here are some of the most popular digital marketing tips of the season:
 
  1. Go Mobile - Yahoo! Advertising reports that more than 75% of shoppers with smartphones will use their mobile devices to buy items online during the holidays, making mobile promotions marketing a key factor this season. Smartphone users rely on their mobile phones to make shopping easier, and one way that retailers can make the experience more simple for their smartphone-savvy customers is to have a mobile site or app. The easier the purchase is to make, the more likely the customer is to buy something, and mobile apps on smartphones are a great way to do this.
  2. Use Cross-channel Ads - While consumers spend a good chunk of their time on the Internet, they do so in through a number of different devices. Computers, smartphones, tablets and even televisions provide access to the Internet, so using a cross-channel approach to holiday marketing is essential for retailers that want the most access to their customers. Social media, mobile apps, banners on websites and email marketing are just a few of the ways digital advertising agencies can help retailers make an integrated approach to reach their customers this holiday season.
  3. Improve Visibility - Over 90% of online experiences begin with a search engine, and these searches are the prominent driver of traffic to website. Search engines play a critical role in attracting customers, but in order to do so, companies need to ensure that they are showing up on page one of relevant searches. Almost 90% of clicks happen in the mainline of a search page, according to Yahoo! Advertising, making visibility a necessity. Search engine optimization, local business optimization and pay per click advertising are all key components that digital advertising agencies use for improving search engine rankings.
  4. Retarget - Retargeting involves advertising to online consumers after they leave a website. By using pixels and cookie tags, companies can track visitors to their website and essentially follow them after they leave, placing relevant banner ads on the sites they go to afterwards. The ultimate goal is to get the customer to come back to the company's website and make a purchase. These ads should be unique and different than what the customer already experienced, and they can even offer incentives to come back to the site.
The online marketing and advertising tips can help retailers make the most of their holiday campaigns, and they can help retailers in choosing an advertising agency to help them with their online marketing efforts.
Posted on December 31, 1969 by MyNetWire
Categories: SEO
On occasion, small business websites require a redesign to accurately represent the business due to growth or changes that have taken place.  Comparatively, it may also be time for a redesign if the website is not converting or you think it looks outdated when compared to a competitor’s website.  The goal of a redesign is to improve the customer experience and strengthen search engine ranking.  What is vital towards maintaining the search engine ranking throughout the process so no traffic is lost?
 
Steps For A Smooth Transition
 
During a website redesign, you want to ensure all the SEO efforts up until now are saved and safely get implemented into the new website.  If not, a business wanting to rank for keywords like Indianapolis SEO might rank lower once the redesign is complete.  The first step is to identify web pages that attract the most traffic and list them down so you don’t lose any SEO value should a URL change.
 
Maintain organization by creating a spreadsheet to record current URL’s of web pages that will be moved and include the new URL beside it.  This allows the website to retain the current rank it has as search engines are able to identify where the web page has moved.  As a result, SEO value associated with the page before the redesign is carried over when the page is redirected.  What other area is important for the website to remain search engine friendly?
 
Boost SEO With Helpful Content
 
Content creation is an important element for any SEO strategy to be a success and engage more visitors in your products or services.  Integrate a plan for your content to use keywords such as Indianapolis SEO which leads to higher ranking in search engines for some businesses.  With these valuable tips, you can expect your website to stay search engine friendly as web pages are redirected and optimized content attracts additional clients!
Posted on December 31, 1969 by MyNetWire
Categories: SEO
Inbound marketing is an important element for small business websites to attract new customers to their product or services.  Inbound marketing plans generate leads through a variety of ways that include blogs, SEO, content marketing, and social media.
 
Social media is a key component of inbound marketing as millions of people use it and join each year so there’s a huge potential to reach a wider audience.  Make social media a priority to boost inbound marketing and take advantage of the leads it creates for your small business.
 
The Content Your Audience Desires
 
The first objective when attracting visitors to your business is to figure out what they want and provide information that appeals to their interests.  Today, social media has made that process of determining what a new customer cares about much simpler by following the comments on social media pages.  Check the comments occasionally to see what your audience prefers so you form a better understanding of their interests and patterns.
 
Once you know your audience, develop a content strategy that includes information they find relevant and valuable.  The social media platform allows you to see what content generates the most comments, likes, and shares.  Monitor what gets a majority of the attention and use that data to create quality content that resonates with a potential customer.  Often, quality content that people enjoy reading gives your inbound marketing plan an edge over the competition.
 
An Opportunity To Consider
 
A familiar pattern of many inbound marketing plans is to target the same audience and areas as the competition.  If competition is close, opportunity may be limited as sectors of a market are already attracted to small business websites of a competitor.  Instead, target different sectors where more opportunity is available and the result could be an increased interest in your product or services.
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