Posted on March 12, 2015 by MyNetWire
Fresh, innovative strategies for Internet marketing aren't easy to come by. The Internet has expanded tremendously over the years and so has Internet marketing. Marketing on the World Wide Web is the fastest way to reach people, and the sheer volume of people within reach is limitless. Search engines alone drive considerable Internet traffic. Did you know, for example, that search engines process an estimated 100 billion requests every month? Search engines such as Google, Bing, and Yahoo! are worth an estimated $16 billion every year and they are the top driver of traffic to content websites. Needless to say, utilizing search engines as part of Internet marketing services is a way many digital media marketing companies are going.
In particular, Internet ad agencies are using search engine optimization (SEO) strategies for their clients. What is SEO? SEO is the process of creating content designed to attract search engine "crawlers," or programs that scour and index the Internet in search of relevant content. By including certain keywords and setting up certain structures, SEO digital marketing can attract these crawlers and, as a result, increase the position of the content in any given search engine results page. The higher the position, the more attention the content will receive. That, in essence, is what SEO is.
Internet marketing services are taking full advantage of SEO marketing for a variety of reasons. The most important reason is probably due to the sheer volume of search engine users. Up to 93% of all Internet sessions begin with a visit to a search engine. Clearly, Internet users will notice something more if it is found on Google or Bing. Targeting search engine users has proven to be highly effective for marketers and their clients alike.
Posted on February 28, 2015 by MyNetWire
Digital media marketing, much like digital media itself, is ever-changing and dynamic. It responds to the wants of consumers and users in real-time. The beauty of the Internet is that information and feedback can be transferred to and from locations with a speed and precision never seen before. Web designing and digital advertising agencies are always on the prowl for new techniques, new ways to reach out to the increasingly tech-savvy public.
Which is why SEO marketing is so popular and useful for professional web design companies and the like. SEO, which stands for "search engine optimization," utilizes the Internet's most popular feature: search engines. Search engine sites such as Google, Bing, Yahoo!, and most recently DuckDuckGo get an astronomical level of traffic. It is thought that search engines process approximately 100 billion inquiries every month. Moreover, search engines are the preeminent driver of content website traffic, and the global search engine industry is worth $16 billion. Because of this, web designing and marketing professionals have been more than willing to use search engines to their advantage.
Search engine optimization companies create content on behalf of their clients in order to increase the client website's position in relevant search engine results. By structuring content a certain way and including keywords that will attract search engine algorithms that crawl the Internet for content, SEO campaigns can boost their client's ranking on the results page. The higher the position, the more likely an end customer will notice the client. That, in essence, is what drives SEO marketing -- and it works.
Every business, from the smallest local company to the largest corporation, can, and has benefited from SEO marketing. And so have digital marketers. By employing SEO campaigns, web designing and digital media experts have capitalized on the world's most popular Internet feature, and have helped businesses along the way.
Posted on February 14, 2015 by MyNetWire
Ever since the Internet's rise in popularity and usage, web designing and marketing professionals have been finding new ways to effectively capitalize on the web's wide reach. Marketing has never been the same; in particular, digital media marketing has taken hold of worldwide advertising. Advertisements are no longer relegated to traditional media like print, radio, and television. Now, the Internet can enable individuals and businesses, from small ad agencies to large marketing companies, to reach people across the world with the click of a button. When choosing an advertising agency, it is important to keep in mind the agency's use of online marketing. It is also wise to consider a company that offers search engine optimization, or SEO.
As its name suggests, SEO campaigns employ one of the most widely-used applications in the world: search engines. Search engines receive an astronomical amount of traffic. Search engines such as Google, Bing, Yahoo!, and most recently DuckDuckGo reportedly receive approximately 100 billion search inquiries per month. Search engines are the largest generators of traffic to online content, and the search engine industry itself is purportedly worth $16 billion dollars! Moreover, search engines handle 39% of all online customers. If these stats aren't enough to convince a marketer just how valuable search engines are, then nothing can.
Experts in web designing and digital marketing know that by using SEO marketing, companies large and small can expand their brand exponentially. Nearly everyone with Internet service uses Google or another search engine at some point. In fact, up to 93% of Internet sessions start with a search engine inquiry. SEO campaigns create content specifically designed to attract these search engines in order to gain a high placement in the relevant search page results. For example, if a landscaping company wants to appear on top of a search results page, it can use SEO marketing to make sure its content is ranked and seen first (or close to it). Having content on top of search results is a tremendous advantage for any company.
SEO marketing is a still developing branch of digital marketing and web designing. However, it has proven to be successful and shows no signs of waning anytime soon.