Posted on February 1, 2015 by MyNetWire
Marketing has gone a long way from the one-inch print ads from the 19th century. Today, with the World Wide Web at the fingertips of nearly everyone in the world, marketing can reach places and people it never could have before. In the past 20 years or so, digital media marketing has taken over the marketing world by storm. Internet ad agencies have much at their disposal and are used by companies, large and small, to promote their brands. Recently, search engine optimization (SEO) marketing has changed the way digital marketing is done.
Digital advertising agencies are increasingly making use of SEO campaigns as part of their services. SEO involves creating marketing content that attracts search engines such as Google, Bing, and Yahoo! in order to appear high in their search rankings. The better the SEO strategy is, the higher the website will appear in search results. Why is using searches so important? Well, consider that over 100 billion search engine requests are made every month in the world. Furthermore, nearly 93% of all Internet sessions begin with a visit to a search engine. What's more, 75% of all search engine users ignore pay per click advertising outright. SEO campaigns are incredibly useful because not only do they take advantage of search engines, they also take into account the user's wants and needs.
Whether you run a small business in need of some local notoriety or you're the head of a large corporation that wants to spread your brand throughout the world, SEO marketing is the perfect solution to all your digital media marketing wants and desires.
Posted on January 16, 2015 by MyNetWire
Advertising has come a long way from the small, 2X2 inch ads found in the bottom of the Sunday paper. In today's age of social media and digital marketing, the consumers expect more from the advertisements they see, and so do advertisers. Advertising can come in many forms. Recently, one method has proven to be better than most. Search engine optimization, or SEO, is a rapidly-growing method of digital media marketing that takes advantage of a website that most -- if not all -- web users use at least once a day: search engines.
Search engines such as Google and Bing are enormous in scope. Did you know that over 100 billion search engine requests are made every month? That's more than 14 times the number of people on Earth! Everyone, it seems like, has used Google, Yahoo!, Bing, and other search engines one time or another. The international search engine industry itself is worth an estimated $16 billion, and purportedly 93% of all Internet users begin any online experience with a visit to a search engine. Digital advertising agencies have taken note of this and developed SEO as a result.
What is SEO? SEO is the process of creating content that increases the likelihood of a website being featured first by a search engine. Because most users do not look beyond the first page of results, it is critical that businesses attract the attention of Google and Bing. By including certain keywords and phrases in any given content piece (among other things), the programs and algorithms search engines use to sweep the Internet for results are more likely to include the content first -- or at least on the first page of results. This is huge for internet ad agencies, not to mention businesses.
SEO campaigns are one of the fastest-growing digital marketing strategies in use today. For results you can count on, choose SEO for your digital marketing needs.
Posted on January 5, 2015 by MyNetWire
Digital marketing is an ever-changing, vastly-complex, and rapidly-growing industry. As the world becomes more and more connected on the Internet, digital media marketing has its hands full. Of all the recent innovations in digital promotions marketing from the past decade, perhaps none have been as explosive or useful as search engine optimization.
Search engine optimization, or SEO, is a strategy designed to increase attention from search engines such as Google and Bing in their results page. By creating online content that contains certain phrases and keywords, SEO can attract the algorithms and programs top search engines use when collecting results. By increasing a website's notoriety, SEO can get web pages to the top of the search engine results page.
Why is this important? It's simple: nearly 93% of all Internet experiences begin with a visit to a search engine. Given that 100 billion searches are made every month, appearing first on a search engine results page can dramatically increase the marketing and business potential of a business. Furthermore, nearly three-quarters of all search engine users ignore or reject paid advertisements, making them practically obsolete. Digital marketing is taking notice of this trend and as a result is using SEO campaigns and other inbound leads much more than paid advertisements. Digital advertising agencies know that in order to reach the greatest number of people, they have to provide digital marketing content that is smart, relevant, and most of all noticeable by search engine programs. It is for this precise reason why search engine optimization content has been growing rapidly for the past ten or so years.