More than ever before, a good search engine ranking is nearly guaranteed to bring in customers to your business.
Studies show that an incredible 70% of web searches on mobile devices will lead to consumer action in just an hour. Additionally, the average consumer will visit a business' website six times throughout their entire purchasing process -- and 40% of consumers will choose a different search result if the first one isn't mobile-friendly.
It's not surprising, then, that businesses everywhere are turning to search engine optimization, or SEO, to increase their online visibility and appeal to new customers.
However, did you also know that any SEO campaign can benefit immensely from a good social media strategy? Here's a look at just three ways you can maximize your business' Internet marketing benefits with social media:
Social media directly helps SEO
Recently, Google altered its search engine algorithms to take tweets and other social media posts into account when compiling search engine rankings. This means that when your business maintains an active, vibrant social media presence, you'll be rewarded with improved search engine optimization. All it takes is 140 characters or less.
Your business' social profiles already appear in search results
In addition to your business' website, it's likely that its social media pages are being ranked on Google as well. By optimizing each of your social media pages for search engines, you can increase the chances that web users will find your brand when they enter a relevant keyword or search term.
Social media sites have search functions, too
While an undisputed majority of web searches take place on Google, people are also searching for local businesses on Facebook, Twitter and similar sites. Facebook alone gets more than 1 billion search queries per day! By expanding your business' social media presence, you can make it easier for users to find your business than ever before.