Posted on February 14, 2015 by MyNetWire
Ever since the Internet's rise in popularity and usage, web designing and marketing professionals have been finding new ways to effectively capitalize on the web's wide reach. Marketing has never been the same; in particular, digital media marketing has taken hold of worldwide advertising. Advertisements are no longer relegated to traditional media like print, radio, and television. Now, the Internet can enable individuals and businesses, from small ad agencies to large marketing companies, to reach people across the world with the click of a button. When choosing an advertising agency, it is important to keep in mind the agency's use of online marketing. It is also wise to consider a company that offers search engine optimization, or SEO.
As its name suggests, SEO campaigns employ one of the most widely-used applications in the world: search engines. Search engines receive an astronomical amount of traffic. Search engines such as Google, Bing, Yahoo!, and most recently DuckDuckGo reportedly receive approximately 100 billion search inquiries per month. Search engines are the largest generators of traffic to online content, and the search engine industry itself is purportedly worth $16 billion dollars! Moreover, search engines handle 39% of all online customers. If these stats aren't enough to convince a marketer just how valuable search engines are, then nothing can.
Experts in web designing and digital marketing know that by using SEO marketing, companies large and small can expand their brand exponentially. Nearly everyone with Internet service uses Google or another search engine at some point. In fact, up to 93% of Internet sessions start with a search engine inquiry. SEO campaigns create content specifically designed to attract these search engines in order to gain a high placement in the relevant search page results. For example, if a landscaping company wants to appear on top of a search results page, it can use SEO marketing to make sure its content is ranked and seen first (or close to it). Having content on top of search results is a tremendous advantage for any company.
SEO marketing is a still developing branch of digital marketing and web designing. However, it has proven to be successful and shows no signs of waning anytime soon.
Posted on February 1, 2015 by MyNetWire
Marketing has gone a long way from the one-inch print ads from the 19th century. Today, with the World Wide Web at the fingertips of nearly everyone in the world, marketing can reach places and people it never could have before. In the past 20 years or so, digital media marketing has taken over the marketing world by storm. Internet ad agencies have much at their disposal and are used by companies, large and small, to promote their brands. Recently, search engine optimization (SEO) marketing has changed the way digital marketing is done.
Digital advertising agencies are increasingly making use of SEO campaigns as part of their services. SEO involves creating marketing content that attracts search engines such as Google, Bing, and Yahoo! in order to appear high in their search rankings. The better the SEO strategy is, the higher the website will appear in search results. Why is using searches so important? Well, consider that over 100 billion search engine requests are made every month in the world. Furthermore, nearly 93% of all Internet sessions begin with a visit to a search engine. What's more, 75% of all search engine users ignore pay per click advertising outright. SEO campaigns are incredibly useful because not only do they take advantage of search engines, they also take into account the user's wants and needs.
Whether you run a small business in need of some local notoriety or you're the head of a large corporation that wants to spread your brand throughout the world, SEO marketing is the perfect solution to all your digital media marketing wants and desires.
Posted on January 16, 2015 by MyNetWire
Advertising has come a long way from the small, 2X2 inch ads found in the bottom of the Sunday paper. In today's age of social media and digital marketing, the consumers expect more from the advertisements they see, and so do advertisers. Advertising can come in many forms. Recently, one method has proven to be better than most. Search engine optimization, or SEO, is a rapidly-growing method of digital media marketing that takes advantage of a website that most -- if not all -- web users use at least once a day: search engines.
Search engines such as Google and Bing are enormous in scope. Did you know that over 100 billion search engine requests are made every month? That's more than 14 times the number of people on Earth! Everyone, it seems like, has used Google, Yahoo!, Bing, and other search engines one time or another. The international search engine industry itself is worth an estimated $16 billion, and purportedly 93% of all Internet users begin any online experience with a visit to a search engine. Digital advertising agencies have taken note of this and developed SEO as a result.
What is SEO? SEO is the process of creating content that increases the likelihood of a website being featured first by a search engine. Because most users do not look beyond the first page of results, it is critical that businesses attract the attention of Google and Bing. By including certain keywords and phrases in any given content piece (among other things), the programs and algorithms search engines use to sweep the Internet for results are more likely to include the content first -- or at least on the first page of results. This is huge for internet ad agencies, not to mention businesses.
SEO campaigns are one of the fastest-growing digital marketing strategies in use today. For results you can count on, choose SEO for your digital marketing needs.