Over the last few years, search engine optimization (SEO) has become one of the most widely-accepted methods of increasing a business' branding over time. It's hardly surprising when you consider the facts that 70% of mobile searches lead to consumers taking action within an hour, and 48% of shoppers start their online experiences with a search engine.
And as SEO has become increasingly popular, so has WordPress, a site that offers clean, SEO-ready web design templates that's one of the best places to host one's content.
Considering the fact that content marketing generates an impressive three times the leads of outbound marketing, WordPress can be one of the best platforms on which to base your website designing and SEO efforts. But one wrong move on WordPress, and your SEO rankings could ultimately suffer. Here's a look at what you can do to avoid the three most common WordPress mistakes:
Non-search-friendly default settings
Before moving forward with any part of your web design, it's crucial to make your default setting search-friendly. To do so, simply use your targeted keywords in your permalink structure. Go to Options, then the Admin Panel. From here, select Permalinks and enter “/%category%/%postname%/%post_id” into the Custom text box.
Publishing duplicate content
Duplicate content, even if published unintentionally, can ruin your site's Google rankings. To avoid doing this, try to limit the number of tags and categories you assign to each post. If you have too many tags or assign too many categories to a post, you'll likely end up with duplicate content.
Cluttering your homepage with too many links
Lastly, be sure not to overload your WordPress homepage with links. As a general rule, keep your link count below 20 links, including both internal and external links. Additionally, be sure to stay clear of plugins that automatically add links, as they'll likely be low in quality and end up reducing your SEO content.
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