The design of a company's website is instrumental for a company's success, both in terms of its brand image as well as its marketing strategy. At the very least, better website designs gain more Internet traffic. Consider, for example, that companies that maintain at least one blog gain 434% more indexed pages than companies that do not. Also consider that businesses themselves favor blogs, as four out of five businesses deem their blogs to be an "important asset" for their home pages.
And those are just blogs, which aren't exactly a new innovation of the Internet. Website designing has undergone considerable experimentation over the years, combining both the needs and wants of the average Internet user with the needs and wants of successful digital media marketing strategies. Many new and exciting digital marketing strategies and tools have come out over the years. One of them, search engine optimization, has demonstrably changed the way Internet marketing is done; the strategy has changed the expectations of consumers and businesses alike.
What is search engine optimization, otherwise known as SEO? SEO is a marketing strategy that takes full advantage of search engines such as Google and Bing. In SEO marketing, marketing content is created so as to attract search engine "crawlers" (i.e. programs employed by search engines that scour the Internet for relevant content and pages). By using specific keywords and structures, this content can raise a client's visibility in search engine results; in particular, the content raises the client's profile on a results page. The higher the client appears on a relevant search page, the more traffic and visits it will likely receive. A local company that sells hardware supplies, for example, can use SEO marketing to have its website appear on top of any search engine results page for "hardware supplies" in the local area.
Why use search engines for marketing? Simply put, search engines are huge drivers of Internet traffic, which, in turn, has transformed them into a formidable industry in itself. Search engines are the top driver of traffic to content websites, and with 100 billion requests processed every month, search engines certainly drive a lot of traffic! Furthermore, nearly 40% of online customers buy products using a search engine. Needless to say, SEO marketing can disseminate marketing content like nothing else out there.