If your site is not landing at or near the top of the Google, Yahoo or Bing search engine return listings, chances are good that you are leaving a significant number of sales on the table. Studies have shown that the majority of consumers rarely browse beyond the first page of the return listings when they are looking for a product. If your site is not optimized for visibility on the Web, the search engine algorithms will pass you over in favor of sites that are designed better. Quality Indianapolis website design should focus on keywords and links to secure your company's visibility.
If your site is lacking rich graphics and exciting multimedia, then you are falling behind your competitors. The top sites are simple to navigate, and they are full of meaningful content that highlights your brand and your image. Whether you are a small business or a Fortune 500 company, you want your customers to connect with your brand. If your page loads quickly and it has quality videos, you will have an easier time building a connection with your customers that can turn into sales down the road.
The right site will make it easy for your customers to find the information that they are looking for, and will also give your customers a safe platform for them to complete their online purchase. Protecting customers’ personal identifiable information is key, and sites that focus on encryption and security up-front save businesses countless dollars in legal fees and identity theft settlements.
First Impressions Count
Just as first impressions count in real life, the same goes for the virtual world. Therefore, you always want to ensure that your home page is one that is attention-grabbing and that it entices the visitors to want to explore your website further.
Providing customers with content that is actually useful to them is important in creating a website design. While you want to make sure that your website's design is optimized with keyword rich content so that it will rank higher in search engines, you also want to make sure that the content on your site is clear, fluent and useful.
Showcase Your Skills
One of the best ways to contribute to your website's design while gaining the customer's trust is to incorporate your skills and what you're offering to customers within your website's design. For instance, if you're a sewing site that sells sewing kits, machines, threads, accessories and more, then make sure your website's design is crafty in nature and include plenty of helpful tips and how to guides on how to craft numerous types of sewn garments and pieces. Alternatively, if you're an online retailer that sells home decor, furniture and other home items, you might want to highlight the differences between certain types of woods and materials and offer information on which ones last the longest.
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