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Posted on December 4, 2014 by MyNetWire
Categories: SEO
By 2015, Search Engine Journal estimates that there will be over 500 trillion separate webpages. Understandably, that leaves many small businesses with questions about how they are going to possibly stand out and reach new customers, especially when large corporations often have more money and resources to put into online advertising. The answer is search engine optimization (SEO). Here are just a few things a SEO company for small businesses will do.
 
Indianapolis SEO
 
An SEO Company Will Carefully Navigate Local Cues
 
Although search engines are the key to getting people on your website -- and an overwhelming majority of internet experiences (93%) start on Google and other major search engines -- it can be difficult for startups and small companies to make waves on search engine result pages. What's more, recent algorithm updates -- and particularly Google Pigeon -- made it even more difficult. The best small web design companies and promotions marketing professionals know how to strike a balance between quality, well-written content and infusing it with local signals, when possible, subtle, and natural. Small ad agencies can also help companies carefully craft and optimize Google My Business pages for the very best results, and as many search results and search pages as possible.
 
Internet Ad Agencies Can Give Your Website A Much-Needed Makeover
 
A website requires a sleek, professional design, optimized content, headings, and links, and an ease of navigation, whether consumers or clients are on a PC, laptop, or mobile device. "With nearly 40% of organic traffic coming from mobile devices in 2014, it should come as no surprise that mobile-friendly websites will rank better with Google," Business 2 Community explains. For the best mobile site,
Posted on November 24, 2014 by MyNetWire
Categories: SEO
Everyone knows how chaotic the holidays can get. From shopping to cooking, consumers have a million and one things on their to-do lists throughout the holiday season. With their focus elsewhere, traditional marketing methods are likely to go unnoticed by busy consumers. So what can a company do to get their attention? Small ad agencies have a number of methods that utilize the latest trends in digital marketing that can help a company get noticed during the busy holiday season. Some of the best digital marketing tips these small agencies can help their clients with this time of year include:
  1. Going Mobile - More and more people are turning to smartphones for their cellular devices to give them on-the-go access to the web. The rise of mobile devices has had a great impact on the world of marketing and advertising, and new methods are continuously coming out to help marketers reach their audience through their smartphones. Mobile users especially rely on their smart devices over the holidays to give them instant access to the best deals and product information no matter where they are. The National Retail Federation’s Holiday Consumer Spending Survey found that over 55% of smartphone users plan to use their mobile device in some way for their holiday shopping this year, making mobile marketing a must for retailers this year.
  2. Hitting the Search Engines - The rise of search engines has also had a major impact on the way marketers reach their audience. Search engines begin over 90% of all Internet experiences, and Outbrain research has revealed that the number one driver of traffic to websites is search engines. Knowing this, it is critical for companies to ensure that they are visible on search results pages when consumers search for their products. SEO, or search engine optimization, is a vital tool for increasing a website's search engine rankings and driving traffic to their websites. Small ad agencies are experts in this increasingly popular method of digital marketing and can help their clients draw the most online attention this holiday.
  3. Website Preparation - It takes quite a bit of hard work and dedication to have a successful SEO campaign, and those efforts can easily go to waste if a company's website isn't up to par. About 25% of online purchases were the result of search engines in 2010, and this year consumers are expected to do more holiday shopping online than in previous years. Consumers won't stick around a website for long if they find it confusing or difficult to navigate. For this reason it is essential to have a professional and easy-to-use website. Custom website designers at small ad agencies can help ensure that their client's website is expertly designed and ready to handle heavy holiday traffic.
As companies try to figure out the best way to target their promotions marketing this holiday season, they may find that their efforts are falling flat when it comes to appealing to busy consumers. Choosing an advertising agency to work with can ensure a company's success over the holidays, no matter how hectic it gets.
Posted on November 12, 2014 by MyNetWire
Categories: SEO
Believe it or not, New Year's Eve is just a few weeks away -- and that means 2015 is just around the corner. Promotions marketing, including website development tips and pay per click advertising tips, changes year after year. Companies -- large and small -- should approach internet marketing differently in the coming months than they have for the past year. Here are some up-to-date digital marketing tips, just in time for 2015.
 
Indianapolis SEO
 
Say Goodbye To Automation
 
Wholly 93% of all internet use begins on a search engine, and one of the very best ways to climb to the top is through content marketing -- and more and more businesses are picking up on this. (In fact, 81% view their company blog as one of the most important parts of their marketing strategy.) Even so, some companies continue to cut corners by automating content or outsourcing it to foreign countries, where English may not be writers' first language. This is a mistake, and one that nearly all businesses will fix in 2015. "Hire the best and most seasoned writers and editors you can find," Business 2
Community advises.
 
Consider Local And/or In-Store Notifications
 
Mobile will be very important in 2015. Studies show that inbound leads are less costly than outbound leads (and by 61%!). While a good deal of inbound leads are attained through search engine optimization or SEO, the vast majority of searches today take place on a mobile device. Companies want to target users on their smartphones and tablets as much as possible. And a new way of doing this will be through in-store and near-store notifications. Retailers will be able to build campaigns that are stronger than ever by prompting loyal customers about sales, discounts, and specials while they are actually shopping. Of course, there is some speculation about how a similar strategy may be used for other non-retail businesses and services, if at all.
 
Search engine optimization, website designing tips, promotions marketing, and internet marketing slowly evolves over time. Prepare for 2015 by hiring the very best editors and writers, and by making the most of mobile access and advertising whenever possible.
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