SEO Website Design

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Posted on December 31, 1969 by MyNetWire
Categories: SEO
On occasion, small business websites require a redesign to accurately represent the business due to growth or changes that have taken place.  Comparatively, it may also be time for a redesign if the website is not converting or you think it looks outdated when compared to a competitor’s website.  The goal of a redesign is to improve the customer experience and strengthen search engine ranking.  What is vital towards maintaining the search engine ranking throughout the process so no traffic is lost?
 
Steps For A Smooth Transition
 
During a website redesign, you want to ensure all the SEO efforts up until now are saved and safely get implemented into the new website.  If not, a business wanting to rank for keywords like Indianapolis SEO might rank lower once the redesign is complete.  The first step is to identify web pages that attract the most traffic and list them down so you don’t lose any SEO value should a URL change.
 
Maintain organization by creating a spreadsheet to record current URL’s of web pages that will be moved and include the new URL beside it.  This allows the website to retain the current rank it has as search engines are able to identify where the web page has moved.  As a result, SEO value associated with the page before the redesign is carried over when the page is redirected.  What other area is important for the website to remain search engine friendly?
 
Boost SEO With Helpful Content
 
Content creation is an important element for any SEO strategy to be a success and engage more visitors in your products or services.  Integrate a plan for your content to use keywords such as Indianapolis SEO which leads to higher ranking in search engines for some businesses.  With these valuable tips, you can expect your website to stay search engine friendly as web pages are redirected and optimized content attracts additional clients!
Posted on December 31, 1969 by MyNetWire
Categories: SEO
Inbound marketing is an important element for small business websites to attract new customers to their product or services.  Inbound marketing plans generate leads through a variety of ways that include blogs, SEO, content marketing, and social media.
 
Social media is a key component of inbound marketing as millions of people use it and join each year so there’s a huge potential to reach a wider audience.  Make social media a priority to boost inbound marketing and take advantage of the leads it creates for your small business.
 
The Content Your Audience Desires
 
The first objective when attracting visitors to your business is to figure out what they want and provide information that appeals to their interests.  Today, social media has made that process of determining what a new customer cares about much simpler by following the comments on social media pages.  Check the comments occasionally to see what your audience prefers so you form a better understanding of their interests and patterns.
 
Once you know your audience, develop a content strategy that includes information they find relevant and valuable.  The social media platform allows you to see what content generates the most comments, likes, and shares.  Monitor what gets a majority of the attention and use that data to create quality content that resonates with a potential customer.  Often, quality content that people enjoy reading gives your inbound marketing plan an edge over the competition.
 
An Opportunity To Consider
 
A familiar pattern of many inbound marketing plans is to target the same audience and areas as the competition.  If competition is close, opportunity may be limited as sectors of a market are already attracted to small business websites of a competitor.  Instead, target different sectors where more opportunity is available and the result could be an increased interest in your product or services.
Posted on December 31, 1969 by Admin
Categories: Website Design
Conversion rates are one of the most important factors when measuring the performance of a small business website.  Often, it can be the reason why small businesses decide to do a complete redesign on their website. Web design directly influences conversion rates so take that into consideration when designing or redesigning the website.  Indianapolis website design may be targeted toward a specific location, but the ultimate goal is to convert any visitor into a customer.  Apply the following to your web design to increase leads and generate better conversion rates.
 
Well-Designed Websites Impress
 
The web design process involves more than choosing a custom layout and loading some fancy images.  First, establish the audience you want to attract and determine what information they are searching for to solve their questions or problems.  Once you understand your visitors, use a web design that provides relevant information they find valuable.  Time is critical to your audience so the design should be user-friendly, yet appealing.
 
The next aspect revolves around visual appeal and decision-making.  First impressions are everything and you only get one chance to make it a lasting impression.  The decision for a visitor to stay or leave happens within seconds.  Ideally, it is best to keep color variations and font style changes to a minimum.  Integrate an Indianapolis website design that captivates a visitor with images and higher conversions may be the result!
 
Web Design That Retains Attention
 
The initial attention a website receives is almost expected but maintaining that attention long-term requires a web design that encompasses all aspects.  The website should have a clear vision on the audience it wants to attract, implement quality images, and include a distinct call-to-action.  Remember these aspects in the future when starting to design your website to ensure you not only achieve but sustain your conversion rate goals.
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