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Posted on April 22, 2015 by MyNetWire
Categories: SEO
Small businesses, small ad agencies, and Internet marketing services can learn something from Google's newest project, one that the search engine behemoth admits is a bit bonkers. The initiative, called "Project Loon," is aptly named for two reasons: First, yes, Google describes the scheme as crazy; and, second, the company will literally use balloons to do it. Google is attempting to bring its Web services to even more customers, and it is targeting customers in especially remote locations.
 
As part of the project, Google is flying balloons over secluded parts of Australia, Latin America, and New Zealand, testing out the balloons as a means of bringing Internet access to areas that previously did not have any. Each balloon can last up to 100 days. Google executives are able to steer and track the balloons, and Google is currently launching dozens of the balloons every day, according to Project Lead Mike Cassidy. Why is the project relevant to small and large corporations alike?
 
You Should Always Be Asking, "How Can I Reach More Customers?"
 
Google is demonstrating a very important principle: You can never have enough customers. Never settle for retaining the customers you already have. Retention is important, but it is not enough on its own. At every single step of the search engine optimization marketing and website design and maintenance process, businesses should always be asking, "How can I get more customers?" Recently, Google has made at least one way that companies can do that very clear. Google introduced an algorithm update favoring mobile compatibility as of April 21. Making any changes that will optimize webpages for mobile will help search rankings, and ultimately help businesses win over more customers.
 
There Is A Reason Content Is King
 
Another important aspect of reaching new customers and improving search engine optimization marketing is content. Content can always be adjusted and tweaked to meet the latest standards. For example, it is easier to read content with bullet points on a mobile device. Structure content according to any algorithm changes, but make sure you have content. Why? Companies with blog content have 434% more indexed pages, nearly all (81%) of businesses recognize blogs as an important asset, and inbound leads, including those deriving from content marketing, cost 61% less than outbound leads.
 
Indiana Search Engine Optimization
 
Google is demonstrating a very important fact: You always need to be on the hunt for new customers. To make search engine optimization marketing as effective as possible, alter pages and content to Google's latest standards and algorithm tweaks. 
 
Posted on April 21, 2015 by MyNetWire
Categories: SEO
You may be wondering what SEO is and what purpose it serves?  To understand SEO, it might help to cover the basics first. SEO stands for Search Engine Optimization and it is used to optimize a website so that it can be noticed by major search engines like Google, Yahoo, Bing, and many more. 
 
The Basics of Search Engine Optimization
 
Search engines have basic criteria they use to determine the importance of one site over another. 
Major factors that are used in determining your website’s ranking include related keywords, relevant content, continuous updating and quality of the content. The more that a site meets this basic criteria for a given topic or keyword, then the higher it will rank in the search engines.
 
The Importance of SEO
 
Ranking on the front page of Google or any search engine can be critical to the success of any business. 
Whether you’re building a website yourself or hiring a web design firm, it will be mediocre without SEO and hopeless in delivering the results you expect. 
 
Search engine optimization provides a way to generate traffic and it’s free to do!  SEO is of key importance when it comes to ranking on a search engine and allows your site to be easily found.
 
The  #1 Place To Put Keywords
 
The title tag is the most important place to put a keyword.  You will get a list of results when you search for something on any search engine.  That list will have blue headlines and black text underneath. The blue headline is the title tag.  This is the main way that search engines read your content.  If you’re trying to get on the front page of Google for a given key phrase, make sure it is included here.
 
The Value of SEO
 
The majority of people don’t understand SEO or how to do it properly. With the competitive world we live in, you can’t afford not to know these basics. Use this new found knowledge and make search engines your friend.
 
If you need Indianapolis Search Engine Optimization help or SEO help for any other place, contact us and tell us about your project. 
 
Posted on April 21, 2015 by MyNetWire
Categories: Website Design
Designing an Indianapolis website can often be a challenging task of making many decisions to ensure that your viewers stay on your site instead of clicking to another site.  It’s crucial that you know and understand your visitors and what they’re wanting when they visit your site.
 
More importantly, do you have a mobile-friendly website design?
 
Avoid This Costly Mistake
 
There is a common misconception that you only need a limited version of your website available for mobile users because the desktop will always be the preferred choice. These days, technology is improving the capabilities of smartphones and the ease of accessing websites. 
 
Essentially eliminating the need for a desktop computer to go online as more people are solely connecting to the internet from their smartphones and that number is increasing each year.  How much is it increasing?
 
The Facts
 
  • 55% of Americans use a mobile device to go online
  • 31% use a mobile device as their primary way to go online
  • 46% use a mobile device for shopping research
  • 20% exclusively use a mobile device for purchasing online
Each passing year those percentages are predicted to increase and if your website lacks the functionality of being mobile-friendly then you could be missing out on a wide audience. 
 
After all, most visitors decide to leave a webpage in 10-20 seconds if their search is unsuccessful.
 
Users Choose Convenience
 
The continued improvement of mobile devices means that more and more people are going online without using a standard desktop.  A professionally designed website where content is well-defined, user-friendly, and has an appealing layout should be consistent for all devices. 
 
There’s a variety of ways that specific audiences access the web and it’s your obligation to ensure your website is user-friendly no matter what device they choose to use!
 
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