For the last few weeks, the Internet has been abuzz with Google's latest innovation -- its new logo.
While the logo retains the bright, primary color palette of Google's past logos, it stands out for its clean, distinctive font. In fact, Google designed an entirely new typeface for this logo, reported TheNextWeb.com. Called Product Sans, the font stands out for its clean lines and simple, eye-catching letters.
The choice to design a new logo with such a typeface was wholly intentional. The human brain is hard-wired to process visuals better; studies have found that 40% of web users respond better to information contained in visuals than to text content. As a result, a visually-appealing logo is one of the best ways for Google to convey its brand message to Internet users.
Additionally, Google's new logo is all about visibility. About 48% of mobile online shoppers today begin their shopping experiences on Google, and a stunning 70% of mobile searches lead to consumer action within an hour. When Google is essentially the gateway to the Internet, a sharp, eye-catching logo is an absolute must.
But what does Google's new logo mean for people working at professional web design and search engine optimization marketing companies? The answer may surprise you. Here's a look at three possible effects Google's latest logo redesign could have on website design:
A move toward clean, crisp design
As stated before, Google's new logo is built on clean lines and a simple, sans-serif font. This design principle will undoubtedly spread in the coming months as businesses move to make their website design more search-engine friendly.
The rise of minimalism
The trend of minimalist web design is already on the rise across the web, but Google's new minimalist logo will only solidify minimalist design principles' status on top. When web users want to find the information they need on a website almost instantly, minimalist web design helps connect users with information quicker than ever.
In addition to its new logo, Google also made big changes to its user experience. Google has introduced a new four-dot animation that lets users know when Google is up and running. For example, the dots act like an equalizer when you give spoken commands and rotate in a circle when performing a web search. This enhanced user experience and ease of navigation will likely translate to the rest of the web as a result.