Posted on August 10, 2015 by MyNetWire
If your business has decided to invest in a search engine optimization campaign, you've likely heard of the advantages of incorporating video content into your SEO strategy.
Numerous studies support using video to augment any online marketing effort. Web users overwhelmingly prefer to receive content in a visual format, which is why there are a stunning 50 billion views of online video content each month. Additionally, 40% of users respond to visual content better than plain text content, and video posts will bring in three times more inbound links than a piece of text content.
But simply creating videos with the help of an Internet marketing agency isn't enough to get your brand the attention it needs. You have to optimize this video content for YouTube -- which is, as you may or may not know, the second-largest search engine on the web.
To make your videos reach the top of YouTube's search engine rankings, follow these three tips:
Build your presence
The first step to establishing your business as an authoritative, relevant brand on YouTube is often the most overlooked. By registering your brand, uploading a profile picture and banner image and filling out all information fields, you can instantly give YouTube a better sense of what your business is and does. Additionally, you'll want to create a custom URL as soon as you're eligible (your business' YouTube account must be at least 30 days old and have 500 channel followers).
Use keywords to your advantage
Keywords are just as important for YouTube SEO as they are for traditional SEO. Because YouTube is owned by Google, your Internet marketing agency can actually use Google's keyword planner tool to help choose the best keywords for your YouTube SEO. Long-tail keywords in particular are becoming increasingly important for search engine rankings; don't ignore them.
Never forget the video descriptions
It might not seem like a top priority, but the video description -- the small snippet of text that appears beneath a YouTube video -- is highly important for video rankings. These descriptions should be attention-grabbing and concisely summarize what your video is about. By incorporating links to your brand's other pages, you can really make your video descriptions work for your brand.
Posted on July 28, 2015 by MyNetWire
For countless businesses across the country, a successful online marketing campaign can be the key to generating new customers and boosting revenues. When most customers will develop an opinion about a product, brand or website within just 10 seconds, having a solid Internet marketing strategy that incorporates search engine optimization, web design and email marketing is absolutely a must.
But what happens when the Internet marketing services in which you've invested so much money don't appear to be working as they should?
If your business isn't seeing the kind of results it should from its Internet marketing services, it could be due to a number of reasons. Here's a look at the top three mistakes businesses make while carrying out an Internet marketing campaign -- and what you can do to avoid making them:
Going Forward Without a Plan
The first, and most important, step in Internet marketing is developing a clear plan and purpose to your campaign. Every piece of content you publish should be informed by your overall goal -- this will give the content a dynamic direction and an audience to address, in turn. By making every part of your Internet marketing strategy part of your overall goal to increase business, you can develop better content and more successful results. When content marketing has been shown to deliver three times as many leads as traditional outbound marketing methods while costing an incredible 62% less, don't let your content slide down your list of priorities.
Expecting Immediate Results
One of the biggest mistakes businesses make is thinking Internet marketing will deliver immediate results. Internet marketing services are a long-term investment. It takes time for your site's search engine value to grow organically. As a result, it's important to be patient and give your online marketing agency adequate time to optimize your site.
Failing to Develop a Link-building Strategy
One of the key facets of Indianapolis search engine optimization, or Indianapolis SEO
, is building high-quality links that will improve your overall domain authority. Each piece of content your site publishes should contain links to reputable sources of information, and vice versa. Doing so will boost traffic and get more customers visiting your site. A stunning 93% of all online experiences begin with a web search -- that's why it's so crucial to optimize your site for the search engines.
Posted on July 14, 2015 by MyNetWire
No matter how big or small your business, marketing to an online audience certainly isn't cheap. It can take several months to a year, for example, for any Indianapolis search engine optimization (SEO) campaign to gain steam. This can be especially frustrating when one realizes that 93% of all experiences on the web start with an online search engine.
But did you know that there are tools and resources available to you that, when combined with your existing Internet marketing services, can make your campaign go from good to great? Surprisingly, there are a number of online marketing and Indianapolis search engine optimization tools on the web that don't cost a dime. When 39% of all customers now come directly from search engines, it's a win-win situation to take advantage of these tools.
Want to make your online marketing campaign a little more successful without paying any more money than you already are? Here are three of our favorite -- and 100% free! -- digital media marketing tools on the web today:
Visme.co's Infographic Generator
Did you know that the average web user will only read about 28% of the content displayed on any given web page? When this information is organized into an easily-digestible graphic, however, this percentage rises significantly. That's where Visme.co and its free data visualization software comes in. Creating infographics to complement your content has never been easier.
PhotoPin.com's Image Database
Most Internet users will develop an impression of a brand within just 10 seconds of viewing its website. And when the images you use on your website play a significant role in this impression, you can't afford to use awkward stock photography. PhotoPin.com's image database is entirely free and unlimited for you to use -- and they already provide the HTML image attribution for you to copy and paste!
HubSpot's Topic Generator
Creating exciting, engaging content is a cornerstone of all search engine optimization campaigns. However, finding inspiration for this content can sometimes be a pain. That's where HubSpot's topic generator can be an indispensable aid. Simply type in your nouns or topics, click a button, and you'll be given a content topic that's ready for you to write about.
Know of any other free Internet marketing services and tools that can help with a digital marketing campaign? Share with us