Believe it or not, New Year's Eve is just a few weeks away -- and that means 2015 is just around the corner. Promotions marketing, including website development tips and pay per click advertising tips, changes year after year. Companies -- large and small -- should approach internet marketing differently in the coming months than they have for the past year. Here are some up-to-date digital marketing tips, just in time for 2015.
Say Goodbye To Automation
Wholly 93% of all internet use begins on a search engine, and one of the very best ways to climb to the top is through content marketing -- and more and more businesses are picking up on this. (In fact, 81% view their company blog as one of the most important parts of their marketing strategy.) Even so, some companies continue to cut corners by automating content or outsourcing it to foreign countries, where English may not be writers' first language. This is a mistake, and one that nearly all businesses will fix in 2015. "Hire the best and most seasoned writers and editors you can find," Business 2
Consider Local And/or In-Store Notifications
Mobile will be very important in 2015. Studies show that inbound leads are less costly than outbound leads (and by 61%!). While a good deal of inbound leads are attained through search engine optimization or SEO, the vast majority of searches today take place on a mobile device. Companies want to target users on their smartphones and tablets as much as possible. And a new way of doing this will be through in-store and near-store notifications. Retailers will be able to build campaigns that are stronger than ever by prompting loyal customers about sales, discounts, and specials while they are actually shopping. Of course, there is some speculation about how a similar strategy may be used for other non-retail businesses and services, if at all.
Search engine optimization, website designing tips, promotions marketing, and internet marketing slowly evolves over time. Prepare for 2015 by hiring the very best editors and writers, and by making the most of mobile access and advertising whenever possible.