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The moment you decide that your business must have a website, you should carefully consider who is best suited for the task of creating it. If you have the technical knowledge or the funds to hire a full-time web employee, then it is possible for you to develop the site on your own. If you are like the majority of small business, however, you will be better off contracting out the task. 

 

 

A website that is not designed properly can drain your finances, drive away clients, and have a negative impact on your reputation. Following these few basic steps will increase your odds of contracting a cost-effective, technically savvy and creative Indianapolis web design company. 

 

 

You can employ contractors to build, implement, and maintain your website. If your site just operates as an online brochure, think about outsourcing management of your website. Maintenance needs such as fixing damaged links may also come up in the future which is why you need to be realistic about your objectives and development plans. This way, you will know whether to employ a short-term or long-term web design company. 

 

 

It is very important that you carry out research on the work of the web developer to appraise their potential. Before you hire anyone, take a peek at their website and find out how they charge clients for their services. It’s not a must for a site to be flashy to carry out its duties. It is vital to hire a company that is conversant with your specific industry that will work with you to prioritize design and appeal. 

 

 

Find out if the web designer can cater all your requirements. If you need to trade your products online, search for established e-commerce experience. If you are considering one individual company, make sure the designer has the skills needed to design everything you require. 

 

 

Your web design company is responsible for presenting the web persona to the world. For this reason, you must be capable of working collaboratively. You will realize that a good website design company in Indianapolis will have the ability to: 

 

 

As more and more business is conducted via electronic channels, the quality of website design in Indianapolis or anywhere else becomes even more important to your company's success. Companies that have slow and unresponsive sites lose out on sales to other companies that invest the required dollars into their web design. Websites are an interactive platform that let you engage your consumers directly. When someone comes to your site, they are most likely looking to learn more about your product or buy your product. You want to make sure that you put your best foot forward in order to make their visit to your site a pleasant experience.

 

If your site is not landing at or near the top of the Google, Yahoo or Bing search engine return listings, chances are good that you are leaving a significant number of sales on the table. Studies have shown that the majority of consumers rarely browse beyond the first page of the return listings when they are looking for a product. If your site is not optimized for visibility on the Web, the search engine algorithms will pass you over in favor of sites that are designed better. Quality Indianapolis website design should focus on keywords and links to secure your company's visibility.

If your site is lacking rich graphics and exciting multimedia, then you are falling behind your competitors. The top sites are simple to navigate, and they are full of meaningful content that highlights your brand and your image. Whether you are a small business or a Fortune 500 company, you want your customers to connect with your brand. If your page loads quickly and it has quality videos, you will have an easier time building a connection with your customers that can turn into sales down the road.

The right site will make it easy for your customers to find the information that they are looking for, and will also give your customers a safe platform for them to complete their online purchase. Protecting customers’ personal identifiable information is key, and sites that focus on encryption and security up-front save businesses countless dollars in legal fees and identity theft settlements.

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Indianapolis, Indiana (December 8, 2015) – As early as now, SEO and web design firms in Indianapolis are urging businesses to prepare for Google’s upcoming Penguin Update. According to Gary Illyes, a Webmaster Trends Analyst at Google, the latest algorithm update will roll out soon. The least businesses can do now is prepare as the last update resulted in many websites losing rank and getting penalized. Now, Google is giving entrepreneurs and businesses a chance to be ready before the new update goes live in 2016.

 

The original Penguin Update was released in 2012 in order to better catch sites that are spamming search results. For instance, sites that were buying links or getting them through link networks that are specifically designed to boost their Google rankings were penalized. As a result, these websites had to work hard to get back in Google’s good graces. According to Search Engine Land, the next update will be a real-time version. This means that Google will be analyzing links as soon as the search engine discovers them. Sites with bad links will get penalized immediately if caught. The good news, however, is that the next Penguin Update will make it easier to recover immediately as soon as the spam links are removed.

 

While the update is still in the works and is not set to be released until next year, businesses should already be preparing to avoid potential penalties. Even unintentional spam on websites will not be tolerated. Therefore, now is the perfect time for a thorough site audit. 

 

For example, links that include exact-match anchor texts are treated as spam. This can be easily corrected by using different external links in non-descriptive keywords, URLs and long-tail keywords. Google might also treat a sudden increase in referring pages as spam behavior. Backlinks need to be analyzed periodically to check for such anomalies. Optimizing internal links should also be a top priority since these greatly influence the way search engines crawl sites.

 

For more information, go to www.MyNetWire.com.

 

About MyNetWire

 

MyNetWire is an SEO and web design company based in Indianapolis, IN that was established in 2001. The company currently supports 2,800 clients across the U.S. and even in other countries by providing customized services. MyNetWire specializes in helping small businesses in various industries by enhancing their brand value and providing continuing online presence support.