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Marketing strategies are an important element to any business as they drive potential customers towards discovering a company through a variety of ways.  Often, technology triggers a change in what marketing strategy your business needs in order to be a level higher than the competition.  A change in Indianapolis SEO could be what separates one company from succeeding and another from not succeeding.  What marketing strategies should you consider each year to stay ahead of the competition?

 

 

Three strategies to take into account are relationship marketing, marketing automation, and location-based marketing.  Relationship marketing focuses on generating leads through building long-lasting connections with customers.  Generally, users share their positive experience with others online which reaches a tremendous number of prospects.  This method of marketing is directed at engaging customers over a period of time.

 

Adjust marketing efforts to reach more people that only use a smartphone to go online as those devices are expected to continue to rise in usage.  Marketing automation is an area where most companies need to revise how they automate tasks such as website actions, emails, and social media.  In many cases, the timing of when the content is delivered has a significant impact on how long it takes to convert users into customers.

 

With location-based marketing, users usually allow an app to have access to the location of their mobile device.  Once an end user opts in, location-based notifications may inform them about a special incentive or discount when they are nearby.  As a result, technology makes it possible for you to get the attention of your targeted users and increase engagement.

 

 

Marketing strategies continuously change as technology improves so analyze your strategy and Indianapolis SEO at regular intervals to remain up-to-date.  In addition, the more data you collect on users and customers enables you to customize your strategy to ensure your business surpasses the competition.

There are a many reasons it may be time for a new website but maybe the best indicator is that your business website no longer generates leads.  The first impression of your business that visitors will likely see is your website so it needs to be very symbolic of your brand’s image.  With each passing year, technology seems to improve and your website may look outdated.  At what point will you decide it’s time for a new website?

 

 

Your website may have been great when it was first designed but technology and competition significantly impacts that over time.  Maybe two other businesses in the same industry have created a website and used an Indianapolis website design.  More than 50% of Google searches happen from mobile devices such as a tablet or smart phone.  Is your small business website responsive and user-friendly?

 

A responsive website gives visitors the same look from any device which is critical for keeping a potential customer interested in your business.  Secondly, your website should be engaging, uncluttered, and easy to navigate to indicate your business is up-to-date.

 

One sign that reveals it may be time for a new website is the speed of your current website.  Many people have little patience for a website to load and often leave before waiting.  If your website isn’t fast, responsive, and user-friendly then it could be time for a new website!

 

 

Not only do visitors spend less time on a slow website but Google uses load time when determining where a website ranks in its search results.  Are visitors able to find what they are searching for?  On occasion, people find a website of the business they like but navigate away without taking any action.  Address this by integrating social media in your Indianapolis website design so visitors can easily share your website.  An absence of social media on your current website is another reason it may be time for a new website.

A vital part to small business websites being effective is ensuring they rank well in search engines.  Google and other search engines use keywords that visitors type in to help them find what they are searching for.  Through search engine optimization, you improve where a website ranks by including keywords and content that is relevant to targeted visitors.  Visitors usually focus on the top of search engine results when determining which website they will choose.  Where does your website rank in search engines?

 

 

Small business websites that rank low on search engines are likely not implementing an effective SEO strategy.  An effective SEO strategy consist of setting objectives for your targeted audience, keyword research, on-page SEO, attract inbound links, and monitor the results.  First, identify your audience and develop objectives so you connect with visitors who are more likely to become a customer.

 

Ranking higher on search engines gets your website greater visibility with the audience you want to reach.  A key element in any SEO strategy is accurately choosing which keywords to target.  Search rankings can be maximized by using Google Analytics and Keyword Planner to track the web pages that receive the most traffic.

 

Capitalize on leads by creating high quality content associated with keywords that rank well.  Furthermore, use on-page SEO tactics to optimize web pages and ensure there are no broken links.  What other SEO tactics should websites encompass to improve conversions?

 

 

An integral factor to improve website ranking and build your brand is to integrate links.  Utilize a link building plan to attract inbound links and build connections with your target audience to boost off-page SEO.  Lastly, track all the on-page modifications and monitor the results through Google Analytics on a frequent basis.  This allows you to see what changes were most effective in converting visitors to customers as SEO is a continuous process.